The UK's Online Retail Association

For more than 20 years, IMRG has been the voice for the online retail industry in the UK.

Our membership community comprises businesses of all sizes - multichannel and pureplay, SME and multinational, as well as suppliers to the industry. We support retailers through a range of activities including market tracking and intelligence, benchmarking, best practice events and policy work.

Want to find our more? Register your interest about IMRG or call +44(0) 203 696 0980.

Latest news: Every year we run the the IMRG UK Home Delivery Survey to help us understand how shopper perceptions and requirements relating to delivery are evolving - help us promote this so you can understand exactly what your customers want.


Next Event

IMRG Omnichannel Connect Conference - May 2015
This conference addresses the central challenges of omnichannel, using IMRG’s unique data to set the scene for how industry is performing.more

Indexes & Data

Keep up with online retail trends and developments on a monthly basis with our range of tracking Indexes. more

Reports & Learning

We produce a range of custom reports using our unique market intelligence, focusing on key areas of e-commerce such as supply chain, policy, social media, cross-border expansion and many more. more

What's the Latest

Retail revenues up 35% YoY in run up to Valentine’s Day 2015
03 March 2015
Intelligent Reach, experts in product level marketing, data quality & performance, has today release…
press release

Millennials favour more traditional digital channels over social media for retailer promotions and offers
03 March 2015
New RapidCampaign research shows UK consumers more likely to engage with promotions on retailer webs…
press release

IMRG launches online chat support with iAdvize’s Click to Chat
02 March 2015
IMRG, the UK’s industry association for e-retail, has implemented the live chat channel to provid…
IMRG content

Was 27 February 2015 a good week?
27 February 2015
Was it a good week? A bad week? An 'erm' week? We’ve picked a few good, bad, and uncertain highlig…
IMRG content

Areas of Interest

The online retail industry is extremely complex; in order to succeed, retailers need to provide the kind of experience that both satisfies the existing expectations of their customers and keeps pace with changing trends and behaviours. This section partitions industry market intelligence and best practice into dedicated areas of interest.

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Sector in focus – clothing (March 2015)
04 March 2015
The clothing sector has always been a big driver of the e-Retail Sales Index – even though it is o…
IMRG content
IMRG Capgemini Quarterly Benchmarking Report - November 2014 to January 2015
25 February 2015
Smartphones and tablets continue to take a larger slice of the UK online retail market, accounting f…
M-Retail Index - February 2015 (reporting January 2015 Results)
19 February 2015
Highlights from the m-Retail Index November (reporting October results).
Average Conversion Rate - January 2015
18 February 2015
Following a record high conversion rate in December, the conversion rate fell to 2.8% in January –…