The UK's Online Retail Association

For more than 20 years, IMRG has been the voice for the online retail industry in the UK.

Our membership community comprises businesses of all sizes - multichannel and pureplay, SME and multinational, as well as suppliers to the industry. We support retailers through a range of activities including market tracking and intelligence, benchmarking, best practice events and policy work.

Want to find our more? Register your interest about IMRG or call +44(0) 203 696 0980.

Latest news: Every year we run the the IMRG UK Home Delivery Survey to help us understand how shopper perceptions and requirements relating to delivery are evolving - help us promote this so you can understand exactly what your customers want.


Next Event

IMRG Omnichannel Connect Conference - May 2015
This conference addresses the central challenges of omnichannel, using IMRG’s unique data to set the scene for how industry is performing.more

Indexes & Data

Keep up with online retail trends and developments on a monthly basis with our range of tracking Indexes. more

Reports & Learning

We produce a range of custom reports using our unique market intelligence, focusing on key areas of e-commerce such as supply chain, policy, social media, cross-border expansion and many more. more

What's the Latest

Was 27 February 2015 a good week?
27 February 2015
Was it a good week? A bad week? An 'erm' week? We’ve picked a few good, bad, and uncertain highlig…
IMRG content

Parcel volumes from online retail orders up 9.5% in January
26 February 2015
Figures from the latest IMRG MetaPack UK Delivery Index reveal that parcel volumes performed as expe…
press release

The role of engagement in running promotions
25 February 2015
Discounting and promotional activity are a well-established expectation for online shoppers. The fac…
IMRG content

Neteven announces collaboration with Tmall Global and the launch of a solution to trade from Europe to China
25 February 2015
Online marketplaces management solution provider Neteven has announced the launch of a new offering …
IMRG content

Areas of Interest

The online retail industry is extremely complex; in order to succeed, retailers need to provide the kind of experience that both satisfies the existing expectations of their customers and keeps pace with changing trends and behaviours. This section partitions industry market intelligence and best practice into dedicated areas of interest.

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IMRG Capgemini Quarterly Benchmarking Report - November 2014 to January 2015
25 February 2015
Smartphones and tablets continue to take a larger slice of the UK online retail market, accounting f…
M-Retail Index - February 2015 (reporting January 2015 Results)
19 February 2015
Highlights from the m-Retail Index November (reporting October results).
Average Conversion Rate - January 2015
18 February 2015
Following a record high conversion rate in December, the conversion rate fell to 2.8% in January –…
High Street / Multichannel & Online-only / Pureplay - January 2015
18 February 2015
Looking at the performance of high st / multichannel and online-only / catalogue retailers in m-reta…