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12 February 2010

Boots may partner with other retailers for in-store delivery

Alliance Boots is considering allowing other retailers to use its 2,600 stores as pick-up points for customers who shop online. The health and beauty retailer agreed a deal earlier this week with Mothercare to design and sell a range of children’s clothing for Boots UK and Ireland and is also considering joining forces with other retailers to expand its multichannel click-and-collect service. The initiative would also drive footfall into Boots high street stores.

Boots UK director of multichannel Tim Stacey said: “There are a lot of retailers with great offers, particularly in sectors such as fashion, which don’t have a good reach. We have over 2,600 stores and can reach many of the small towns where other retailers don’t have a presence. And it could also be another route to market for pure-play retailers who don’t have a store network.”

Boots revealed that 40% of its online orders during the festive period were collected in-store.