IMRG Supported Webinars
This service allows IMRG Members to publicise Webinars that are taking place, and an archive for sessions that have already taken place.
Adobe Scene7
RUNNERS POINT sprints ahead with Adobe Scene7
RUNNERS POINT delivers a richer online experience, while reducing costs, using Adobe Scene 7
RUNNERS POINT, Germany's leading specialty retailer for running, sports and walking shoes, as well as running accessories and clothing, is bringing its passion for running to its websites with Adobe Scene7, and the company expects online revenue will soon exceed in-store sales.
RUNNERS POINT uses Adobe Scene7 to bridge the gap between retail and online shopping, using dynamic zoom to provide customers one-click access to large, high-resolution images. Scene7's online image management system replaced a cumbersome in-house image library at RUNNERS POINT, eliminating the need to manually resize and reformat images.
As a result, RUNNERS POINT reports increased efficiency in image management, reduced support costs, and increased customer satisfaction.
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Avail Intelligence
Behavioral Merchandising for Food & Beverage Online Retailers
On the agenda:
- What Behavioral Merchandising is and the results it can deliver
- Live demo - learn how successful online Food & Beverage retailers are using it today
- How to get started with Behavioral Merchandising on your own site
Register for this webinar now.
Date: Thursday, December 3, 2009
Time: 3:15pm - 4:00pm CET
Elastic Path Webinars
Key Trends in B2B Ecommerce
The online business customer's expectations have quickly changed and mirror their expectations as online consumers. Businesses are demanding better online tools from their trading partners. New business models and customer interactions are fueling a growth in B2B ecommerce. Join Forrester Research Senior Analyst Brian Walker on November 17th to learn about emerging trends in B2B ecommerce. By attending this webinar, you will also receive a complimentary copy of Brian's latest report, "Market Overview: B2B eCommerce Platforms, A Guide To Selecting Your B2B eCommerce Solution," valued at $1749.
Register for this webinar now.
Date: November 17, 2009
Time: 5 PM GMT | 9AM PST
Featuring: Forrester Research Senior Analyst Brian Walker
Ecommerce best practices for the telco industry
Selling wireless and media products online is a complex challenge which often results in a frustrating user experience and falls short of the expectations of seasoned online shoppers. Despite the best efforts of telco companies the complexities of backend provisioning processes and legacy business rules often surface for customers to see. For those telcos who have mastered selling online, the rewards are high - significant reductions in call center operation costs and increased ARPU. In this one hour webinar we discuss the best and worst practices that the top global telco brands employ in their online stores. Watch this webinar now
Featuring: Elastic Path Product Manager Peter Sheldon
An enterprise guide to lowering TCO for multi-store environments
As enterprise ecosystems become more complex, their ecommerce is also maturing from single sites to multitenant environments. Enterprises find themselves running multiple online stores for different brands, geographical locations, sales channels, and so on. This one-hour webinar, will discuss how enterprises can leverage their ecommerce platform to minimize TCO and achieve greater efficiencies in a multi-store environment. Watch webinar recording
Featuring: Elastic Path CTO Michael Vax
From Manufacturer to Retailer: Expanding Your Brand through Ecommerce
As manufacturer brands consider the implications of selling direct to consumer through a new ecommerce channel, they are faced with a long list of strategic considerations and unique challenges. Consumer expectations and the popularity of online shopping can be tempting growth opportunities. Yet longstanding retail partnerships, legacy infrastructure, and limited retail or ecommerce experience can be potential roadblocks. Watch webinar recording
Featuring Ecommerce Consultant Sally McKenzie
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Case study of an integration of Oracle Middleware and an ecommerce solution
In today’s economy of shrinking IT budgets, the only projects that will get the green light are those that directly impact the bottom line. Learn how Exadel successfully integrated Oracle Middleware with the Elastic Path ecommerce platform for a global multi-level marketing company. Watch webinar recording
Featuring the director of product management at Oracle Sachin Agarwal, the senior systems engineer of Exadel Max Katz, and the product manager of Elastic Path Software Peter Sheldon
Multichannel 2.0: Are you ready for the next generation of commerce channels?
This session was held on Wednesday, May 20, 2009
While the retail store, call center, print catalog and website (Multichannel 1.0) still play key parts in multichannel retail, a new generation of shopping channels is emerging. Advancements in mobile, interactive digital TV and in-store digital signage (Multichannel 2.0) will change the face of shopping as we know it. This one-hour webinar will cover the possibilities and challenges for both IT and marketing professionals. Watch webinar recording
Featuring Linda Bustos, ecommerce analyst, Elastic Path Software & Peter Sheldon, product manager, Elastic Path Software
Requirements Diligence: The Cornerstone to Ecommerce Project Success
Whether you are building your requirements for an in-house developed project or just trying to deciding what to do, requirements are the cornerstone of success and need to go beyond a wish list of needed features and capabilities. This one-hour webinar will cover key strategies and tactics to help you build the most effective, bullet-proof requirements to ensure project success.
Watch Webinar Recording.
Featuring Bernardine Wu, CEO of consultancy, FitForCommerce
Creating Relevant Shopping Experiences Through Targeted Selling
Today's top online retailers understand that they can micro market to specific segments of their customer base with targeted content. These retailers are maximizing their marketing and merchandising efforts, delivering a more relevant experience to the customer, and improving their bottom line. In this one-hour webinar, we will discuss how targeted selling presents an opportunity for you to improve conversion rates, customer satisfaction, and brand loyalty.
Watch webinar recording
Featuring Linda Bustos, ecommerce analyst, Elastic Path Software & Peter Sheldon, product manager, Elastic Path Software.
Google Webinars
Webinar 1: Speeding Up in a Slowdown
This session was held on Wednesday 11th February
In this webinar we discuss the changing search behaviours we have observed at Google and how e-retailers can get ahead in these challenging times.
To view the recorded session
https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=27196402&rKey=2355BB4428B14D6C
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Webinar 2: Setting up your Display Campaign for Success
This session was held onThursday 12th February
This webinar looks at key techniques for determining campaign effectiveness, reviews some of the tools available for making sense of the vast array of online advertising options available, and provides a framework for using past campaign results to inform future media and creative investment.
To view the recorded session
https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=27228062&rKey=2630B69C2710A0E6
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Webinar 3: Why Improving Conversion shouldn't cost the earth
This session was held on Friday 13th February
In this webinar we will discuss how web analytics and multivariate testing can help you maximise your site's conversion potential.
To view the recorded session:
https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=27258607&rKey=E1CDD90424ACEF02