IMRG Supported Webinars
This service allows IMRG Members to publicise Webinars that are taking place, and an archive for sessions that have already taken place.
PostcodeAnywhere
Every wrong address costs you money, but at Christmas it costs you a whole lot more - Friday 24th September, 3pm
A successful e-commerce site should act like a good shopkeeper, guiding a customer through the purchasing experience, leaving them with a great impression so they come back again. On average someone with a negative experience tells seven of their friends.
So, it’s all the more important at Christmas to make sure your orders are delivered to the correct address. After all, a lost parcel could ruin somebody’s day.
During this webcast, we explain how by using Postcode Anywhere’s services, you can ensure your customers can purchase gifts for their loved ones, quickly and easily from your website, while giving them the best possible chance that their purchases will arrive on time, and to the correct place.”
The registration link is:
CLICK HERE
RichRelevance
David Selinger, CEO of RichRelevance, and best-selling author and retail expert Paco Underhill discuss the rapidly changing brand and retail environments where consumers now shop across channels—physical stores, the Internet, catalog, and mobile. Harmonising the customer’s brand experience across these channels involves much more than mimicking what occurs offline in the online environment.
This webinar was taped in Chicago, Illinois and is part of RichRelevance’s “Summer School” for retailers, designed to help executives keep their edge – even while on holiday -- with a host of timely content as they head into Holiday 2010. Summer School students have immediate access to webinars, white papers, briefs and blogs focused on on how retailers can adjust and win in an increasingly multi-channel retail world.
To download this webinar, please go to:
http://www.richrelevance.com/resources/summerschool
RichRelevance is the leading provider of dynamic e-commerce personalisation for the world’s largest retailers, including Wal-Mart, Overstock.com and Sears. Founded and led by the e-commerce expert who pioneered personalisation R&D at Amazon.com, RichRelevance helps retailers increase revenues (over $1B in attributable sales since June 2008) by powering relevant experiences throughout the customer lifecycle and across multiple sales channels. The company stands apart for its dedicated team of personalization experts, integrated product suite, and award-winning personalisation engine, which enables twice as many consumer touchpoints as the industry average. RichRelevance is located in San Francisco, with offices in Seattle and London. For more information, please visit
www.richrelevance.com.
Webtrends
Build Your Business Case for Website Optimisation
According to Forrester, 48% of marketers need help demonstrating ROI on website testing. Join Webtrends’ Casey Carey, VP of Product and Bob Garcia, Director, Product Marketing, and discover how to get ahead of the curve with the business-case answers they provide in this webinar:
· What is site testing and optimisation?
· What types of sites and pages that can benefit the most from testing?
· What are the tangible business benefits of site testing?
· What are the associated costs and sourcing options?
· What does a typical ROI calculation look like?
Download
HERE!
The Fundamentals of Multivariate Testing and Site Optimisation
Without the fundamentals of site optimisation, many companies struggle to get started or know how to make the most of their investment in testing.
This webinar will teach you:
· What test methods (A/B, MVT) are available, when to use them, and real-life examples.
· How testing, segmentation and targeting work to drive results
· Where and how to start optimising
Download
HERE!
Measuring Facebook Marketing
Top brands like Coke, Pepsi, and Unilever are shifting multi-million dollar broadcast and microsite budgets to Facebook. Are you testing the waters?
Webtrends Facebook Analytics provides marketers with a full-grown analytics tool to measure what happens inside Facebook. This original webinar and demo will show you how it works and provide detailed options for measurement and analysis to make your Facebook investment pay off.
Download
HERE!
Adobe Scene7
Javis Davis Attributes 25% of Online Revenue to the Adobe Scene7 Visual Configurator
When this family-run business first dreamed of creating a custom bedding company 10 years ago, it seemed doable though difficult to execute, especially across channels. Helping shoppers to create one-of-a-kind bedding ensembles was challenging without a tool to help them visualize what the final product would look like. In fact, a lengthy, many-step process beginning with an initial phone call, followed by fabric swatches mailed via snail mail, proceeded by another phone call detailing all of the available options and respective pricing was in store before a purchase decision could be made. This cumbersome process could take weeks to finalize and the lead time wasn't going to build the kind of steady revenue that Javis Davis needed to succeed long term. That is when the company began looking for a solution.
"We knew we needed a visual tool to bring our business to life online, and Scene7 was our holy grail…we laid out our plans, what we could afford, and how to pay for it," said Mary Peppo, Director of Marketing at Javis Davis. "On the day we saw the first rendered image online, it was like the skies opened up!" More on Case Study
HERE.
Click
HERE to join our webinar to learn more about how Dynamic Imaging and Visual Configurators can help boost your ROI.
Holiday Cards Unlimited Increases Online Revenue by an Estimated 80%, Reduces Costs by 65%, and Lifts Customer Satisfaction 50% with Adobe Scene7
With more than 1.8 billion cards exchanged during the December holidays alone, it's important for a merchandiser of holiday cards to differentiate its offerings from competitors. Holiday Cards Unlimited has sought to do just that.
After a thorough review of the rich media landscape, Holiday Cards Unlimited selected Adobe Scene7 for its robustness and scalability. "We were looking for an 'easy', cost-effective solution to help accomplish our goals. We wanted to make sure we were working with a very sophisticated solution that could meet the needs most critical to our business operations—especially in the area of online proofs—and could offer operational efficiencies that would allow us to add further enhancements down the road," said Tim Christopoulos, Holiday Cards Unlimited. "Scene7 matched well. As a SaaS offering, Scene7 met our immediate goals of increasing website conversions and sales, lifting customer satisfaction, reducing IT expenses, and improving efficiency within our customer care center."
More on Case Study
HERE
Click
HERE to join our webinar to learn more about how Dynamic Imaging and Visual Configurators can help boost your ROI.
RUNNERS POINT sprints ahead with Adobe Scene7
RUNNERS POINT delivers a richer online experience, while reducing costs, using Adobe Scene 7
RUNNERS POINT, Germany's leading specialty retailer for running, sports and walking shoes, as well as running accessories and clothing, is bringing its passion for running to its websites with Adobe Scene7, and the company expects online revenue will soon exceed in-store sales.
RUNNERS POINT uses Adobe Scene7 to bridge the gap between retail and online shopping, using dynamic zoom to provide customers one-click access to large, high-resolution images. Scene7's online image management system replaced a cumbersome in-house image library at RUNNERS POINT, eliminating the need to manually resize and reformat images.
As a result, RUNNERS POINT reports increased efficiency in image management, reduced support costs, and increased customer satisfaction.
More on Case Study
HERE.
Click
HERE to join our webinar to learn how Scene7 solutions can help grow your business while reducing costs.
Avail
Tech News: Meet the "Big Ones"
Avail has launched a new release of our software, with some very valuable features. In fact, three of them are so interesting that we nicknamed them the "Big Ones" for the large benefits that they can bring you:
1. A/B Testing - Will let you easily set up A/B tests of Avail templates to find optimal settings.
2. Template Tracking - Allows you to track a lot of metrics on individual templates.
3. Improved Recommendations - An addition to the algorithm improves the quality of the recommendations.
Want to know more, listen to the webinar
HERE
Great eCommerce profitability ahead
As 2009 has finally been passed on to history books as the year of one of the worst recessions in modern history, Avail is fortunate enough to sum up another good year of growth.
Again we doubled our customer base as retailers continued moving focus away from merely driving expensive visitor traffic to their sites, to making sure only relevant traffic was acquired and that those visitors converted as effectively as possible (a task at which Behavioral Merchandising excels).
From a consumer perspective, 2009 was a year when even more people started shopping online for the first time as many of them went bargain hunting online.
In summary this meant that, despite the recession, many online retailers saw stable or even improving conversion rates in 2009, while average order values where stagnant as shoppers opted for cheaper products.
As the consumer confidence picks up in 2010, recovery in average order values will combine with the sustainable improvements to conversion rates made in 2009 to create the foundation for a year of great eCommerce profitability growth.
Pontus Kristiansson, CEO of Avail Intelligence
Read all case studies and white paper from 2009
HERE.
Listen to all webinars from 2009
HERE.
Sign up online now for a free 30 day trial.
Click
HERE to sign up!