White Papers

Utilising the expertise of IMRG Members, IMRG provides access to a wide range of informative papers, covering a range of pertinent topics aimed at providing insight and technical overviews.

• 13 November 2009
  NetElixir Research Paper: Search Engine Marketing in the Post Recession Era
  At NetElixir, stemming from our extensive research and experience in the fields of search advertising and online retail, we are in a prime position to offer insights on what to expect as we enter 2010. Our latest research report focuses... ...more
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• 6 November 2009
  Social Media– Making It Personal
  Social media – making it personal Richard Shepherd, VP and general manager of Coremetrics, leading provider of online marketing solutions, discusses the opportunities retailers can unlock through social media, and the importance of using web... ...more
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• 5 November 2009
  European Consumer Views of e-Commerce - Buying Behaviour and Trends
  The recent ATG research shows marked differences in buying behaviours across seven European countries. More importantly, it uncovers areas where retailers can improve the online shopping for their customers and offer immediate opportunities... ...more
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• 26 October 2009
  Omniture Seminar Invitation: You've Got The Data, So Why Don't You Use It?
  You've gone to the expense of collecting behavioural and demographic data about the visitors to your web site. You can see and hear what they are doing as they interact. Isn't it time to show them that you're listening? We'd like to invite you... ...more
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• 20 October 2009
  A Guide to Optimize your Online Payment Strategy and Grow International Sales
  A GlobalCollect White Paper featuring case studies from The Financial Times and Rosetta Stone: Global e-commerce will exceed $1 trillion by 2011 but only 13% of Internet users will be located in North America. There is therefore a tremendous... ...more
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• 8 October 2009
  Complimentary On-Demand Webinar & Best Practice Guide
  Over the past few years, online marketing has changed dramatically. Communication that was once like a one-way loud speaker is now a two-way dialogue between consumer and company. This dialogue offers many marketers an opportunity to create... ...more
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• 1 October 2009
  NetElixir Research Report - Keyword Search Trends and 2009 Holiday Season Forecast
  I have great pleasure in presenting to you our latest research report on keyword search advertising trends and 2009 Holiday Season forecasts forseven online retail categories. The magnitude of expectations built into this holiday season is... ...more
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• 22 September 2009
  Enterprise Payment Security 2.0
  A New Look at Payment Security Management ...more
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• 22 September 2009
  A Guide to Optimize your Online Payment Strategy and Grow International Sales
  A GlobalCollect White Paper featuring case studies from The Financial Times and Rosetta Stone Global e-commerce will exceed USD 1 trillion by 2011 but only 13% of Internet users will be located in North America. There is therefore a tremendous... ...more
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• 18 September 2009
  Why Customers Delay In Making Purchasing Decisions
  The days in which customers blindly trusted the promises made by online retailers are over. Most e-retail prospective customers are now skeptical that the promises being made online will not be fulfilled. They are also concerned more and... ...more
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• 3 September 2009
  The Interactive Marketing Metrics You Need
  In today's online world, what separates a good online marketer from a great one? While there are many answers, one of the most critical factors to being a great marketer is constant testing. How often do you test your landing pages? Your offer... ...more
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• 1 September 2009
  Video: How It's Changing Online Shopping
  Download your free copy of this latest whitepaper to learn more about: • Why consumer video consumption is growing • How video can influence a sale and help to justify the purchase of nearly any product • Which e-tailers are... ...more
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