White Papers

Utilising the expertise of IMRG Members, IMRG provides access to a wide range of informative papers, covering a range of pertinent topics aimed at providing insight and technical overviews.

• 23 August 2010
  eDigitalResearch & Portaltech study finds mobile browsing to be more popular than traditional home shopping methods
  An innovative new research study from leading market research specialists eDigitalResearch, and eBusiness consultancy Portaltech shows that mobile apps and m-commerce sites are becoming more popular with UK consumers than conventional home... ...more
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• 2 August 2010
  What is Behavioral Merchandising?
  Behavioral merchandising is the art and science of using customer behavior to place, promote and display products in order to maximize retail sales revenue. In an online retail context, examples includes using data on where visitors come from,... ...more
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• 2 August 2010
  Launching Avail Behavioral Merchandising - A Best Practice Model
  This detailed project model was developed based on experiences and best practices drawn by from over 100 successful launches of Avail Behavioral Merchandising™ at online and multi-channel retailers, and addresses: •What resources are... ...more
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• 2 August 2010
  The Behavioral Merchandising Vendor Checklist
  There are a lot of vendors claiming to be able to optimize your merchandising. How do you tell them apart – and what should you look for? In this white paper for online retailers, we provide an essential 12-point check list of important things... ...more
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• 23 July 2010
  Adobe Scene7 Global Survey Reveals Customer Experience Trends for 2010
  Adobe Scene7 has just released the results of its fourth-annual quantitative worldwide survey entitled, "Customer Experience in the New Decade," providing a revealing look at how leading global cross-industry businesses plan to enhance online... ...more
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• 23 July 2010
  Respect the Shopper: Harmonising the Multi-Channel Experience
  Respect the Shopper presents new findings on the consumer of today who shops across channels—physical stores, the Internet, catalogue, and mobile. Featuring street surveys of shoppers in London and New York City, this paper compares the... ...more
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• 9 July 2010
  NetElixir Report: Q2, 2010 Search Advertising Results Disappoint: Analysis, Interpretation and Practical SEM Tips
  NetElixir’s latest research report, Q2, 2010 Search Advertising Results Disappoint: Analysis, Interpretation and Practical SEM Tips presents insights into the latest results (at retail category level) and provides actionable suggestions to... ...more
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• 8 July 2010
  Search Advertising Results Disappoint: Analysis, Interpretation and Practical SEM Tips
  2010 had gotten off to a solid start. Online retail sales showed a remarkable increase in the first quarter. With cautious optimism we had predicted that the positive trends would continue throughout the rest of the year. Our... ...more
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• 28 June 2010
  The Trading Intelligence Quarterly, from eCommera
  Ecommerce is of critical importance to retailers and brand owners, yet we see many organisations failing to grasp the opportunity it represents. This new report from eCommera offers you insight and ideas to provoke and challenge your thinking... ...more
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• 23 June 2010
  Multi-Channel Matters: A Route to Next Generation Retailing
  The shift from traditional retail channels towards multiple channel strategies is an ongoing process. It has taken place over the last twenty years and is accelerating, fuelled by the rise of the internet. The dynamism of the channel landscape... ...more
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• 23 June 2010
  Top Comparison Shopping Mistakes – Are You Guilty?
  Are you aware that a common mistake on a comparison shopping engine can affect your entire online strategy? In order to develop an effective strategy for CSE success, it is imperative to not only understand best practices, but also the common... ...more
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• 18 June 2010
  Best Practice Guide for Retailers Looking to Build Mobile Applications
  Retail is changing, and there is no doubt about it. It’s a change that’s not imminent, but a change that’s already here. And it’s a change that has not come from within the retail industry, but from without… driven by evolving technology and... ...more
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