Date: 5 November 2009

'Growth In Confidence' For Online Shopping

David Smith, director of operations for e-retail business developer IMRG, believes confidence in using the technology, combined with safer payment options like CardSecure, have helped to build trust.

Customer behaviour is changing as many are now using the internet to inform their decisions before making purchases, which is helping offline businesses, he added.

A trend had been found for companies with an online presence of shoppers finding products on the website and going in-store to look at them, before buying them online or on the high street, Mr Smith said.

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