Date: 4 November 2009

The Online European Retail Market Overview

An August 2009 Snapshot of European Online Retail Traffic, Geography, Demographics & Behaviour:

- Germany has the largest online population, followed by the UK, France and Russia.

- Of all online retail categories, comparison shopping sites have the most unique visitors across Europe –82M.

- Amazon enjoyed the most unique visitors (60M), followed by Apple with half as much traffic compared to Amazon (30M).

- Consumers in online retail vary substantially in many ways –by market, age, usage of the internet and what they are shopping for online.

- Understanding your target audience ’s activities,online behaviour and your competitors will enable retailers to positively influence consumers through appropriate marketing and advertising efforts.