Date: 4 November 2009

IMRG: Online shopping habits have changed

David Smith said that consumers have become savvier about how they shop online and are using the web to undertake more thorough research...

Mr Smith indicated that more women now shop online than in previous years, while he also noted that the so-called silver surfer generation is also picking up.

"I think a lot of it is to do with how we are changing as people and being a lot more comfortable with the technology that surrounds us," he explained. "It has enabled us to shop online with confidence."

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