Mobile

Mobile has been regarded as the next big thing for a long time now (in online terms), but there is no denying the potential that mobile-commerce has for retailers. It is highly advisable that all retailers have a mobile-enabled site that has been tested across all mobile device platforms. Mobile brings the different channels together in a way that was previously not possible, with consumers using them for research, comparison and review purposes in-store. Below you will find press releases and white papers relevant to mobile.



MOBILE PRESS RELEASES

MOBILE WHITE PAPERS

  • 23 April 2013
    Retail Best Practices: Performance Testing
    Retailers competing in the high-pressure world of eCommerce have many challenges: not only do they need to provide an interesting and compelling shopping experience; they need to make that experience fast and reliable. Shoppers have proven to be discriminating and can easily move from one online store to another....more
  •  
  • 14 November 2012
    From Entitlement to Empowerment: Re-shaping Loyalty Schemes for a Mobile First World
    Securing Profitably Loyal customers is the key goal of any business; so it's hardly surprising that Loyalty Programmes have become ubiquitous. Two-thirds of UK adults are now members of at least three....more
  •  
  • 13 August 2012
    Building customer loyalty in a multi-channel world
    Today, consumers are empowered with many mobile sites and apps at their fingertips that they can combine with online and in-store channels to create a unique and personalised customer journey. To convert a multi-channel shopper  into a loyal customer, merchants need to deliver a consistent customer experience across every channel....more
  •  
  • 10 July 2012
    mShopping: Final Nail or Final Hope for the High Street?
    Whilst many have concluded that Mobile Shopping will deliver a further, possibly fatal blow to the High Street, Sponge takes the contrary view. The goal of this White Paper is simply to provide retailers with the key insights and tools they’ll need to capitalise fully on Mobile’s extraordinary potential....more
  •  
  • 19 June 2012
    M-Commerce: The Complete Picture
    Six months ago we released our first ever mobile commerce white paper. In this update, we look at how the mobile landscape has developed. We focus specifically on the results that our advertisers are seeing as well as the opportunities that have arisen through the channel. We also look at how our platform has developed to support advertisers and publishers, enabling them to see the devices their visitors are purchasing through....more
  •  
  • 27 April 2012
    Eccomplished Quarterly: April 2012
    New report from Eccomplished explores the online purchasing behaviour of connected consumers who thanks to the rise of smartphones, tablets and connected TV are practically always online - so retailers never know when and where they will buy....more
  •  
  • 04 April 2012
    The Explosion of Mobile
    Since October 2009, eDigitalResearch along with IMRG have been tracking the growth of mCommerce in the UK market and documenting emerging consumer trends. As a result, both firms have a wealth of experience and expertise that they are now sharing with the very first eCustomerServiceIndex Infographic to help brands better understand the future of the channel....more
  •  
  • 01 February 2012
    IMRG Annual Report 2012
    Identifying best practice through analysis of current and future trends, to enable IMRG members to go into 2012 with the best possible chance of success.
    ...more
  •  
  • 22 November 2011
    The challenges of realising a true multichannel vision
    For the first time ever, eDR, Portaltech and IMRG have surveyed retailers in an effort to better understand the demands and issues that they are facing as they attempt to make their channels coherent to customers....more
  •  
  • 14 November 2011
    Top 15 Mobile Marketing Insights for Retailers in 2012
    As the adoption of mobile marketing within Retail continues and smartphone penetration continues to rise, there is still a huge opportunity for Retailers to develop high level mobile strategies throughout 2012 - but what should they be aware of now and what will be the big game changers in 2012?...more
  •  
  • 11 November 2011
    Seizing the Mobile Retail Opportunity: A Mobile Manifesto
    Innovation plays a critical role in achieving the single most important policy objective facing Britain today: restoring the economy to strong and sustainable growth. At eBay, we believe that internet-enabled commerce will be a fundamental foundation stone for future growth....more
  •  
  • 09 November 2011
    M-Commerce - The Complete Picture
    Mobile commerce is rapidly gathering pace. In Q1 2011 sales of smartphones exceeded those of PCs for the first time - nearly doubling in sales for the devices in Q1 of 2010.
    ...more
  •  
  • 30 June 2011
    The rise of new e-commerce channels: Shoppers’ Delight or Gangsters’ Paradise?
    As evidenced by the IMRG in May 2011, the online retail industry is going from strength to strength and as consumers continue to conduct more of their lives online, the use of smartphones and social networking sites will inevitably have an impact on consumers’ shopping experience....more
  •  
  • 28 June 2011
    Guardian e-Commerce Supplement
    This supplement appeared in the Guardian newspaper on 28th June 2011 and was produced in association with IMRG....more
  •  
  • 26 November 2010
    The Role of SMS in Business Communications
    The mobile channel is fast becoming an important component of business communications strategies worldwide. SMS _ or text messaging _ is an effective tool for business communications because of its simplicity, ease......more
  •  
  • 23 August 2010
    eDigitalResearch & Portaltech study finds mobile browsing to be more popular than traditional home shopping methods
    An innovative new research study from leading market research specialists eDigitalResearch, and eBusiness consultancy Portaltech shows that mobile apps and m-commerce sites are becoming more popular with UK consumers than conventional home...more
  •  
  • 18 June 2010
    Best Practice Guide for Retailers Looking to Build Mobile Applications
    Retail is changing, and there is no doubt about it. It’s a change that’s not imminent, but a change that’s already here. And it’s a change that has not come from within the retail industry, but from without… driven by evolving technology and...more
  •