Social Media
The emergence and increasing influence of social media has proved a revolution to the online industry. The popularity of sites such as Facebook and Twitter has given consumers greater power and control over brands, as well as providing a platform for rapid interaction. The use of, and rising confidence in user generated content on retailer sites also allows for a greater level of consumer interaction and control. Below you will find press releases and white papers relevant to social networking.
01 February 2012
Bazaarvoice and Buddy Media Partner to Link Customer Engagement Across The Web
Bazaarvoice, a market leader in bringing the voice of the customer to
the centre of business strategy for more than 700 global clients, and
Buddy Media, the social enterprise software of choice for eight of the
world’s top ten global advertisers, today announced a partnership to
help brands integrate online customer conversations in their social
media campaigns....more-
19 January 2012
Marks & Spencer sees over 400% increase in customer reviews since launching email campaign
Marks & Spencer (M&S) has seen a 427 per cent increase in customer feedback submitted on its website since incorporating Bazaarvoice’s customer reviews functionality into its post-purchase email campaigns....more-
10 January 2012
Tablet use doubles over Christmas period
Tablet use over Christmas Day and Boxing Day in 2011 doubled compared
with 2010, as 8% of consumers now use these devices as their main means
of getting online, according to the annual Christmas activity survey
from eDigitalResearch and IMRG....more-
- 10 January 2012
New Bazaarvoice Quarterly Conversation Index Pinpoints Trends to Watch in 2012
Bazaarvoice today released its second quarterly Conversation Index that illuminates who is talking, what they’re telling each other, and how it matters to brands and entire industries....more -
- 22 November 2011
f-Commerce grows 8.8% in just four months
12% of social media users have been encouraged to make a purchase from a
Facebook store after seeing something on the site, according to the
latest eCustomerServiceIndex (eCSI) results from eDigitalResearch and
IMRG....more -
08 November 2011
GlobalCollect Sponsors Latest Study Revealing Key Differences in Social and Mobile Gaming in China
Brand new survey results by Newzoo present unprecedented insights into Chinese and Korean gaming markets in terms of demographics, spending, and gaming preferences....more-
30 June 2011
Apptus joins Red Herring Top 100 for Europe
Apptus announced today it has been selected as member of the Red Herring Top 100 for Europe, a prestigious list honouring the year’s most promising private technology ventures from the European business region....more-
30 June 2011
Mobile and social media commerce to inflate online fraud losses by £30 million by 2015
The cost to the UK economy of e-commerce fraud is expected to grow by £30 million by 2015 as mobile phones and social networking sites create new opportunities for criminals, PayPoint.net claims today....more-
16 June 2011
Consumers Increasingly Influenced by Social Networking Sites
The latest research from eDigitalResearch and the IMRG shows that consumers are increasingly influenced by what they see and read on social networking sites. Of the 2,000 UK consumers surveyed, 15% said that they have been influenced to make a purchase by adverts, groups and discussions on social networking sites....more-
23 February 2011
£8bn “up for grabs” in UK online retail sales, social commerce data shows
Retailers and brands that embrace reviews and recommendations into their online retail strategy see a sales uplift of some 18%, new figures show. The uplift is worth a potential £8bn to UK retailers, on top of the UK’s existing £44bn of online retail sales....more-
21 September 2010
E-retailing expert, IMRG appoint branding innovators KISS Communications
IMRG, the UK’s leading industry body for global e-retailing has
appointed KISS Communications to handle its brand communications. As a
membership community for the e-retail industry, IMRG’s vision is to
maximise the commercial potential of....more-
15 June 2012
Online Clothing Retail (Womenswear): Intelligence Report
Mounting pressure on household budgets are generating more online retail searches as people work harder to compare prices and track down value. The result is a dramatic increase in market competition as more and more multi-channel retailers (those using physical/high-street stores and the internet) go head to head with the pure online retailers for customers....more-
27 April 2012
Eccomplished Quarterly: April 2012
New report from Eccomplished explores the online purchasing behaviour of connected consumers who thanks to the rise of smartphones, tablets and connected TV are practically always online - so retailers never know when and where they will buy....more-
- 02 April 2012
The Conversation Index Vol. 3
With access to more than 11 million consumer conversations, Bazaarvoice
turns social data into invaluable insights. Each quarter, The
Conversation Index goes beyond the data created to the people behind it....more -
- 01 February 2012
IMRG Annual Report 2012
Identifying best practice through analysis of current and future trends, to enable IMRG members to go into 2012 with the best possible chance of success.
...more -
- 10 January 2012
Bazaarvoice Q3 2011 Conversation Index
Each quarter, we analyze millions of online consumer conversations to
present, then turn this social data into actionable insights. Our Q3
2011 Index features several groundbreaking insights....more -
- 12 December 2011
Bazaarvoice: Social Commerce Trends Report EUROPE 2012
Every year, thought leaders from top global brands come to Social Commerce Summit Europe to share the ideas and trends that will shape the future of customer centricity. These four trends represent the themes driving social today....more -
- 22 November 2011
The challenges of realising a true multichannel vision
For the first time ever, eDR, Portaltech and IMRG have surveyed retailers in an effort to better understand the demands and issues that they are facing as they attempt to make their channels coherent to customers....more -
27 September 2011
The Conversation Index
Brands that lead, capture, and analyze customer conversations develop a
deeper understanding of what they must do to meet and exceed
expectations and become truly customercentric enterprises. In The
Conversation Index, you’ll find the latest and most actionable customer
insights, drawn from millions of customer conversations....more-
- 30 June 2011
The rise of new e-commerce channels: Shoppers’ Delight or Gangsters’ Paradise?
As evidenced by the IMRG in May 2011, the online retail industry is going from strength to strength and as consumers continue to conduct more of their lives online, the use of smartphones and social networking sites will inevitably have an impact on consumers’ shopping experience....more -
28 June 2011
Guardian e-Commerce Supplement
This supplement appeared in the Guardian newspaper on 28th June 2011 and was produced in association with IMRG....more-
- 28 June 2011
The Reevoo Consumer Purchasing Report June 2011
The purchase journey is undergoing its most significant change since the beginnings of ecommerce. Social commerce and agile commerce have reshaped every aspect of shopping behaviour, from what we buy, to where, how and from whom we buy. Brands and retailers need to respond to changing consumer habits to ensure they thrive in the new highly social, multi-touchpoint shopping journey....more -
- 23 February 2011
The Six Essentials of Social Commerce
Whether the conversation is with friends we already know (on Facebook or Twitter) or like-minded people who have shared their experiences by posting their product ratings and reviews, online commerce has become social – and there’s no going back. This eBook is about a new way of thinking about social commerce – and especially about one of the most powerful tools in the online marketing arsenal: ratings and reviews....more -