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Date:26 November 2012

40% of online department store visits are to Amazon UK

Andrew McClelland, Managing Director at IMRG: “One of the key strengths of internet shopping is that every product imaginable is available through a single virtual space. However, the huge popularity of department stores suggests that consumers still like to have some degree of centralisation to help guide their browsing, and these sites provide that. Having succeeded in drawing traffic to the site, the real focus shifts away from product range on to the customer, providing them with the highest quality experience possible and ensuring that they come to regard the site as their primary destination of choice when next shopping online.”