Date:29 July 2011
Virtual mirrors to be trialed at John Lewis store
John Lewis has announced that it is to trial virtual mirrors at its localised store in Exeter, with a view to possibly rolling it out to a flagship store in the near future if the trial is a success.
The virtual mirror, which has been developed by Cisco, allows consumers to ‘try on’ a wide range of fashion lines and accessories which are superimposed onto the shopper’s reflection. The shopper’s measurements will be taken using sensors and a search facility will allow the user to mix and match product lines.
The technology is still at an early stage at the moment, but there are plans to enable social media integration to allow people to get feedback from friends and relatives on how an item looks.
Clive Grinyer, Director of Customer Experience at Cisco Internet Business Solutions Group, told Retail Gazette
: “The technology takes the drudgery out of searching for items and exposes people to a wider range of clothing. It will be more efficient and provide the retailer with the chance to cross-sell brands and accessories, while at the same time improving levels of service. … There’s a wow factor, it’s easy to use and even die hard sceptics who try it end up with a smile on their face.”