Date:21 September 2010
E-retailing expert, IMRG appoint branding innovators KISS Communications
IMRG, the UK’s leading industry body for global e-retailing has
appointed KISS Communications to handle its brand communications.
As a membership community for the e-retail industry, IMRG’s vision
is to maximise the commercial potential of online shopping. Its
membership comprises hundreds of leading retailers, and enterprises
that supply technology and services to facilitate e-retail solutions.
James Roper, CEO and Founder of IMRG said, “We were looking for
an agency with a high level of branding expertise that had a natural
synergy with our own organisation. KISS has a creative and
well-respected reputation and we felt the team could add real value and
energy to our brand.”
James continued, “The e-commerce market is a rapidly changing
sector where sales continue to grow year on year. Our activities span
the entire e-retail spectrum, from online, telephone and mobile
commerce, to digital TV so a cohesive and consistent brand identity is
crucial if we want to continue to help members maximise business
opportunities and stay up to date with developments in the e-retail
Started in 2007, Hertfordshire-based KISS Communications is
rapidly becoming one of the East of England’s leading integrated
marketing agencies. Richard Bland, Creative Director at KISS
Communications will be heading up the IMRG account. Richard said, “We
are delighted to be appointed as the branding agency for IMRG. KISS
Communications has extensive experience at energising brands and we are
looking forward to the challenges that lie ahead.
“Our aim is to help clarify, refine and develop IMRG’s brand
communications; creating a brand structure and identity that will be
easily understood by IMRG’s employees, partners, customers and the
industry at large. Part of our brief is also to provide guidance and
resources that will help IMRG’s team, and those of third parties, to
consistently and effectively apply the IMRG brand across all media.”
About KISS Communications www.kisscom.co.uk
KISS Communications is the integrated agency dedicated to keeping it
simple. Our experienced team energise brands that aspire to be number
one in their category, gain distribution and increase sales around the
We provide advertising, design, branding, digital, exhibitions and
public relations services prepared against strategic plans with concise
success measurement. The KISS guiding principles are to have a lack of
unnecessary complexity in everything we do whilst delivering maximum
effect with minimum means.
Since KISS started three years ago, the agency has won an impressive
number of blue chip clients, including Plasti-kote, Booking.com,
Johnson Matthey, Bosch, SISK and Maersk, and successful SMEs including
ERBI, Couch Perry & Wilkes, Plus Partnership, Vincent &
Gorbing, and Cambridge Past, Present & Future.
KISS Communications was set up in 2007 by ex-Ware Anthony Rust (WAR)
seniors, Simon Fryer and Richard Bland. The KISS team comprises
entirely of experienced practitioners who all have experience at
working with blue-chip and successful SMEs.
Based in the heart of the East of England, KISS has established itself
in just a few years as one of the leading marketing agencies in the
region. Based in Hertfordshire, the company works with clients from
London to Cambridge, as well as supporting companies in Essex,
Bedfordshire, Buckinghamshire and Suffolk.
For further information, please contact:
Justine Smith, PR Director
T: 01763 2507563