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Date:21 September 2010

E-retailing expert, IMRG appoint branding innovators KISS Communications

IMRG, the UK’s leading industry body for global e-retailing has appointed KISS Communications to handle its brand communications.

As a membership community for the e-retail industry, IMRG’s vision is to maximise the commercial potential of online shopping. Its membership comprises hundreds of leading retailers, and enterprises that supply technology and services to facilitate e-retail solutions.

James Roper, CEO and Founder of IMRG said, “We were looking for an agency with a high level of branding expertise that had a natural synergy with our own organisation. KISS has a creative and well-respected reputation and we felt the team could add real value and energy to our brand.”

James continued, “The e-commerce market is a rapidly changing sector where sales continue to grow year on year. Our activities span the entire e-retail spectrum, from online, telephone and mobile commerce, to digital TV so a cohesive and consistent brand identity is crucial if we want to continue to help members maximise business opportunities and stay up to date with developments in the e-retail marketplace.”

Started in 2007, Hertfordshire-based KISS Communications is rapidly becoming one of the East of England’s leading integrated marketing agencies. Richard Bland, Creative Director at KISS Communications will be heading up the IMRG account. Richard said, “We are delighted to be appointed as the branding agency for IMRG. KISS Communications has extensive experience at energising brands and we are looking forward to the challenges that lie ahead.

“Our aim is to help clarify, refine and develop IMRG’s brand communications; creating a brand structure and identity that will be easily understood by IMRG’s employees, partners, customers and the industry at large. Part of our brief is also to provide guidance and resources that will help IMRG’s team, and those of third parties, to consistently and effectively apply the IMRG brand across all media.”

Editor’s Notes
About KISS Communications www.kisscom.co.uk
KISS Communications is the integrated agency dedicated to keeping it simple. Our experienced team energise brands that aspire to be number one in their category, gain distribution and increase sales around the world.

We provide advertising, design, branding, digital, exhibitions and public relations services prepared against strategic plans with concise success measurement. The KISS guiding principles are to have a lack of unnecessary complexity in everything we do whilst delivering maximum effect with minimum means.

Since KISS started three years ago, the agency has won an impressive number of blue chip clients, including Plasti-kote, Booking.com, Johnson Matthey, Bosch, SISK and Maersk, and successful SMEs including ERBI, Couch Perry & Wilkes, Plus Partnership, Vincent & Gorbing, and Cambridge Past, Present & Future.
KISS Communications was set up in 2007 by ex-Ware Anthony Rust (WAR) seniors, Simon Fryer and Richard Bland. The KISS team comprises entirely of experienced practitioners who all have experience at working with blue-chip and successful SMEs.

Based in the heart of the East of England, KISS has established itself in just a few years as one of the leading marketing agencies in the region. Based in Hertfordshire, the company works with clients from London to Cambridge, as well as supporting companies in Essex, Bedfordshire, Buckinghamshire and Suffolk.

For further information, please contact:
Justine Smith, PR Director
T: 01763 2507563
E: justine@kisscom.co.uk