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Date:15 June 2012

Dixons Retail relaunches Advent Computers website with SpinMe’s rich content experience

Dixons Retail has relaunched its Advent Computers website to provide customers with a rich content experience, adding 360 spin and 3D imagery alongside an easy to follow layout that provides everyday computing advice and support.

The non-transactional site (www.adventcomputers.co.uk), which links to PC World and Currys e-commerce sites to enable users to buy after browsing products in more detail, has been refreshed to familiarise consumers with the brand and bring the product range to life.

Dixons Retail, which owns the Currys and PC World brands, is working with online imagery specialist SpinMe to create the visual ‘touch and feel’ experience.

“The new site will provide a truly immersive experience that allows customers to get to know our products, as well as access a wealth of information to get the most out of their device once they have purchased it,” said Alastair Chalmers, Marketing Manager at Dixons Retail. “We are excited about being able to apply dynamic imagery to the new website. Technology is a considered purchase; a lot of research goes into it and consumers can now see every detail from every angle before being led to the online stores to buy.”

Adventcomputers.co.uk was previously a simple product catalogue; however the new site provides a buyer’s guide, computing advice section and product support to offer a complete solution for the Advent customer.

“Advent’s customers will experience deeper engagement with each product where they can spin images and zoom in on fine details,” said David Brint, Marketing Director at SpinMe. “When a brand allows customers to have more involvement in the buying process, it leads to higher satisfaction and lower return rates.”


About SpinMe
SpinMe (www.spinme.co.uk) is an imaging specialist that provides 360 and 3D spin photographic services to online retailers. It offers product photography via its studio in Cheltenham, on-site studio set-up with training and support as well as unique hardware and software to create 360 spin images for websites. SpinMe helps retailers to display merchandise in the most sophisticated way possible - allowing consumers to view a product from many different angles in one image, stop at any point and zoom in on a chosen feature. SpinMe improves user experience, encouraging sales and customer confidence. Clients include Selfridges, Wiggle, Dixons, Halfords, Schuh and Home Depot.

For further information please contact:
Claire Armitt
flannel
01273 779449
claire.armitt@no-flannel.com