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Date:30 July 2012

IMRG refreshes the Cookie Management Partnership for Retail website owners

Cookie Reports limited is providing an enhanced version of the Cookie Management Service for the retail sector, in partnership with IMRG, the industry association for retail digital professionals.

One of the significant enhancements is the automated classification of the cookies. Cookie Reports have created the most accurate database of the cookies being served on UK / EU websites and are now able to offer the most efficient service available to ensure automated auditing, classification and reporting of cookies. Consent management (opt in and opt out) can also be added, for those that operate in countries such as Holland.

The Cookie Management Services delivers a managed online service that enables retail website owners to meet the requirements of the ‘cookie law’ that was introduced in 2011 and which is now being enforced by the Information Commissioner’s Officer (ICO). The service has been updated to significantly reduce the time taken to audit and deploy cookie reporting and provide far greater accuracy of cookie categorisation and detail.

Website owners still need to take steps to comply with the new legislation, including:

• Be aware of all cookies - including who has set them, what they are for, and how intrusive they are
• Publish detailed information about these cookies - along with advice about how users can manage or delete them
• Ensure that access to this information is prominently displayed - on all pages of their visit.

The Cookie Management Service meets these criteria. It’s an online, managed service that is easy for site visitors to see - a clear coloured triangle is permanently displayed in the corner of every page of the website but is not intrusive (nor non-compliant) in the way that pop-ups are.

Implementation is simple and fast, and the information displayed is automatically updated with new information about cookies on the website based, on on-going audits.

About Cookie Reports Limited. (www.imrg.cookiereports.com)

The EU Directive is now Law and demands the responsible use of cookies. Cookie Reports SaaS service offers a unique level of automation and precision to map client's ‘cookie landscape’. Be it our detailed reports or our complete 'outsource' solution, we will support the journey to legal compliance, combat data leakage and improve site performance.
 
Our managed solution starts with an assessment of your web estate, audits sites for cookies, categorises them and then automates the deployment of country specific consent management with 'local language' delivered policies. There after, we provide automated monitoring to facilitate live policy updates. Our service is the only one to have been independently audited and validated by the ABC (www.abc.org.uk).

Working on a pan-European basis, with local operations in Germany, Austria, Denmark, Finland, Sweden and the UK, we support membership bodies, governments and regulators. Current clients include Barclays, AXA, Coca-Cola, Saxo Bank, Mett Office, Vodafone, Zurich, Nationwide, Barclaycard, HM Revenue and Customs - with solutions to help locate, verify and report cookies – ensuring ‘cookies management ‘ is controlled and your are confident.