Date:30 June 2011

Apptus joins Red Herring Top 100 for Europe

Apptus announced today it has been selected as member of the Red Herring Top 100 for Europe, a prestigious list honouring the year’s most promising private technology ventures from the European business region.

Red Herring’s Top 100 Europe list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work.

“Choosing the companies with the strongest potential was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Europe to the Top 100 Winners. We believe Apptus embodies the vision, drive and innovation that define a successful entrepreneurial venture. Apptus should be proud of its accomplishment, as the competition was very strong.”

Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their sector peers, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Europe.

“We are very proud that Apptus’ potential has been recognised by its becoming a Red Herring Top 100 company”, said Michael Mokhberi, founder and CEO of Apptus.  “This is a very exciting time for the company: we are seeing a fantastic response to our technology and solutions in both the eCommerce and Local Search markets and it’s great to see our potential recognised in this way”.

For more information, please contact:
Tina Jensen, Marketing Communications, Apptus Technologies AB
Mobile: +46 701 66 41 07
E-mail: tina.jensen@apptus.com

About Apptus
Apptus is the technology leader in bringing instant, relevant access to personalized information to local search and e-commerce. Its products deliver advanced search, recommendations and content targeting. They efficiently and profitably convert clicks to sales, providing the right thing, to the right person, at the right time. Founded in Sweden in 2000, Apptus fast became a market leader in the Nordics. It has now rapidly expanded further with clients in the United Kingdom, North America and Australia. Apptus is headquartered in Lund, Sweden with offices in London and is listed in the Red Herring Top 100 Europe. Please visit www.apptus.com