Date:27 July 2011

Starfish 360 Judges Online Innovation

The Interactive Media in Retail Group (IMRG) has called on the expertise of the Starfish 360 CEO, Chris Brassington, to help judge its prestigious E-Commerce Excellence Awards.

The awards are hosted by IMRG in association with the e-Commerce Expo, which is held in October of each year. Now in their third year, the awards have rapidly become one of the most influential events in the e-retail calendar.

Chris says: “I’m really proud to have been asked to be a judge for the 2011 IMRG E-Commerce Excellence Awards and to be placed within the distinguished company of my fellow judges.

“It’s really exciting to see the online work of the potential winners because they’re trailblazers. Online commerce is only in its infancy and these are the businesses that are setting the standard and getting it right, when so many others are blinded by the technology or dangerously complacent.”

David J Smith, Chief Marketing & Communications Officer for IMRG, says: “We’re delighted to have added Chris’ name to our expert panel of judges. His industry experience and holistic approach to m-commerce made him the perfect choice.

“The IMRG online awards represent an outstanding opportunity to get your business recognised as a leader in e-commerce. The competition for this year’s awards is exceptional; we’ve already had double the number of entries we received last year.”

There are 16 separate awards available for nominations this year, with a further two to be decided by the Awards’ Judges. The winning ceremony will be taking place at the Sheraton Park Lane, London, on October 11, the first evening of the eCommerce Expo.

For details of attending the ceremony and reserving your place at a table, please contact Matthew Papworth on 0207 921 8186 or email matthew.papworth@ubm.com.

Starfish 360 brings together significant mobile marketing experience from across the industry into a single client engagement and delivery team for the retail industry.

For more information about Starfish 360 please click on www.starfish360.com contact Starfish 360 at info@starfish360.com

ENDS

Editors notes:

Starfish 360 provides market leading customer insight and technology enablement for the retail sector. Its experience and expertise in mobile means it can provide the best approach to mobile engagement, based on a customer's profile, technology enablement, plus clear measurement via analytics.

For more information go to www.starfish360.com.

Chris Brassington is the CEO and founder of Starfish 360 and a mentor and advisor for The Marketing Hall of Legends.

Prior to Starfish 360, Chris was the Group Managing Director at 2ergo, a global provider of mobile enabling technologies focused on mobile marketing. During his tenure he increased EBITDA by 21% to £4.97m and was instrumental in key strategic account wins at o2, Guardian Media, News Corp, WPP, Rightmove, Vodafone, and Transport for London.

In 2002, Chris became CEO of Totem Communications, where he devised and successfully delivered a turnaround strategy to deliver revenues of £15.2m from a run rate of circa £4m, achieving an average of 35% CAGR in sales per annum and cash flow break even. During his four years, he transitioned the organisation from a single offering revenue stream model to delivering a highly regarded integrated, customer centric service proposition.

With previous senior positions held at companies such as Cap Gemini Ernst and Young (CGEY), BT, and NCR, Chris brings a wealth of commercial leadership, market understanding and customer insight.

Chris currently blogs for the Huffington Post at www.huffingtonpost.com/chris-brassington.
For more information about Chris follow him on Twitter at www.twitter.com/C_Brassington and Linkedin uk.linkedin.com/in/chrisbrassington. On Linkedin Chris chairs two popular industry groups Mobile Insight and Behaviour as well as Mobile Marketing Talent.