Date:05 April 2012
Going Global, Selling Local: Preparing Your Business to Grab its Share of the Online Market
Readers of this paper will gain an understanding of the factors involved in the “localisation” of their global e-commerce activities. This document describes the complexities, challenges and pitfalls of conducting global e-commerce, and reviews best practices for targeting local geographies. In addition, it provides a checklist of 12 key considerations that go into determining the global readiness – and ultimately the global success – of an e-commerce initiative.