White Papers
On this page, IMRG Members can post any research, reports or best practice guides that they have produced. These are then accessible to the whole membership and provide a valuable resource covering the whole online experience.
21 May 2013
Kount Mobile Survey
The report, conducted by Kount, the Fraud Practice LLC and CardNotPresent.com offers unique insight into the ever growing mobile channel for retailers looking at the mobile payments channel, its current uptake, and what the future holds. This is invaluable data helping to inform retailers and those serving them – knowledge is king and may just give retailers the edge....more-
03 May 2013
IMRG UK Consumer Home Delivery Review 2013
The IMRG UK Consumer Home Delivery Review 2013 examines the ‘delivery’
perceptions and needs of UK online consumers in fine detail. Tracking 50
questions over a 5-year period, the survey reveals trends and insights
that e-retailers and e-logistics organisations will find critical in
helping them develop fulfilment solutions that match the needs of their
customers....more-
- 01 May 2013
From A to Borderless: Overcoming Challenges in the International Supply Chain
This IMRG report, in association with Manhattan Associates, looks at the anticipated growth of cross-border e-commerce trade for UK retailers, and the challenges of fulfilling increasing volumes of orders from consumers across Europe and the rest of the world....more -
25 April 2013
v-Forum Response - reducing chargebacks - Ogone
Q: What is a good strategy for reducing chargebacks? Response from Julian Wallis, Head of Sales - UK & Ireland, Ogone....more-
- 23 April 2013
v-Forum Response - identifying international markets - neoworks
Q: How to identify the next international market? Response from Maria Morais, Digital Commerce Consultant, neoworks...more -
- 23 April 2013
v-Forum Response - Magento systems - neoworks
Q: What is an appropriate sales order processing and product management system to work in conjunction with the Magento platform? Response from Maria Morais, Digital Commerce Consultant, neoworks...more -
23 April 2013
Retail Best Practices: Performance Testing
Retailers competing in the high-pressure world of eCommerce have many challenges: not only do they need to provide an interesting and compelling shopping experience; they need to make that experience fast and reliable. Shoppers have proven to be discriminating and can easily move from one online store to another....more-
18 April 2013
The International E-commerce Forum 2013
EMOTA, the European Multi-channel and Online Trade Association, in cooperation with the eShow Barcelona, today hosted the International E-Commerce Forum in Barcelona, which attracted more than 100 delegates representing e-commerce pure players, multi-channel retailers and distance sellers from several European countries, to discuss and share the secrets of successful cross-border trading and debate the core issues that will define and shape Europe’s digital commerce agenda....more-
- 18 April 2013
e-Retail Survey 2013
The IMRG e-Retail Survey questioned 46 senior ecommerce professionals (Heads of Ecommerce, CEOs, Managing Directors and Marketing Directors) regarding sales growth forecast, plans for international expansion, click & collect and mobile commerce. The email survey was conducted in March 2013....more -
11 April 2013
Your Customers Are Ready…Is Your Product Data?
The opportunities and challenges associated with product catalogs and product information management (PIM) have never been more pronounced than they are today. Omni-channel initiatives and “long-tail” approaches to product catalogs have placed a new level of expectations on businesses and the merchandising, content, online, product, and marketing teams that support them....more-
11 April 2013
Structuring a Digital Analytics Team for Improved Insight Generation
Digital analytics teams have access to an enormous, and constantly growing, volume of data. At the same time, analysts are facing an increase in requests for data, reports, and analysis from their business partners who are beginning to understand the value that this data holds. However, the typical digital analytics team struggles to simply respond with data and simple reports.
...more-
- 09 April 2013
v-Forum Response - UK / US VAT declarations - Accordance VAT
Q: How can you reduce the cost of duty/taxes where a customer purchases goods from a US website which is fulfilled from the UK...? Response from Andy Spencer, Head of Consulting, Accordance VAT...more -
05 April 2013
Payment methods development in Germany
Online trade continues to be on the advance in Germany: In 2012,
eCommerce companies generated sales of 25 billion euros, which
represents an increase of 12% compared to 2011.
...more-
- 02 April 2013
v-Forum Response - return rates - NetDespatch
Q: How can the returns process be enhanced to provide the customer with a really positive experience? Response from Matthew Robertson, Commercial Director, NetDespatch....more -
28 March 2013
Garment returns and apparel e-commerce
It can be hard to know where to start when researching virtual fitting rooms. The white papers on this page give you plenty of ammunition to take to your Board.
...more-
- 15 March 2013
v-Forum Response - email open rates - EmailVision
Q: What is a typical range of click through rates for targeted & non-targeted promotional emails and what is the best way to increase click through & open rates? Response from Anthony Wilkey, Strategic Client Director, Emailvision....more -
11 March 2013
How Can Retailers Succeed in the Digital Decade?
How can retailers succeed in a retail environment where they are being
forced to adapt swiftly due to the impact of relentless social and
technological change? IMRG have produced a free-to-download
report focusing on the range of opportunities available for retailers
who are willing to embrace the digital decade....more-
07 March 2013
Empowering Optimization with Tag Management: Success Stories from Sony, Symantec, Ice.com
Ensighten’s Latest Tag Management Products Deliver AdvanEnsighten,
innovator of Real-Time™ Tag Management Systems, is rapidly advancing
marketers toward their goal of precisely targeted presentation of
information and offers for website visitors through scalable and
effective use of advanced optimization tools. ces For Marketing
Optimization for Ice.com, Sony Electronics and Symantec....more-
- 06 March 2013
v-Forum Response - GLIT - iForce
Q: What is an acceptable “goods lost in transit” amount & what steps could you take to reduce it? Response from Geoff Taylor, Director of Client Services, iForce....more -
28 February 2013
Optimise Performance for Global eCommerce
Growing international sales is now a core strategic initiative for many online retailers. Core to their success is ensuring that international customers have a great online experience – nothing kills an online sale quicker than a sluggish site....more-
28 February 2013
eCommerce in 2013
In 2012 shoppers in the UK bought more online than ever before with nearly one in every ten pounds being spent in an e-commerce store. We take a look at some of the key issues and figures facing online retailers in 2013....more-
- 28 February 2013
Five strategies for increasing online customer loyalty
In 2012 shoppers in the UK bought more online than ever before with nearly one in every ten pounds being spent in an e-commerce store. Can merchants expect further strong growth in sales throughout 2013?...more -
- 27 February 2013
v-Forum Response - safe place storage - arvato UK & Ireland
Q: Do you think “Safe place” delivery is acceptable to the consumer in 2013? Response from Tony Matthews, Head of Ecommerce, Supply Chain Solutions, arvato UK & Ireland....more -
- 27 February 2013
v-Forum Response - reserve & collect - Prolog
Q: Do consumers prefer click and collect or reserve and collect? Response from Guy Smith, Joint Managing Director, Prolog....more -
- 27 February 2013
IMRG Bond Pearce Legal Newsletter - February 2013
A highlight this month is the announcement by the Payments Council that
mobile-based payment transfers should be with us in the UK by the spring
of 2014; this is welcome news and shows that the banking community in
the UK is taking on the challenge posed by this market....more -
26 February 2013
The mobile landscape
With mobile commerce experiencing considerable growth over the past
couple of years, online department store Littlewoods was keen to ensure
it made the most of this growth curve. There are significant benefits to
be gained by providing visitors through mobile handsets with a fully
optimised mobile experience....more-
25 February 2013
The Retailer’s Guide to Going Mobile
Consumers are expected to spend £87 billion online in 2013 - with mobile continuing to grow as the main in?uencer. In 2012, the big stand out was mobile commerce and its growth in the last 12 months has been staggering. Smartphones users are spending twice as much time using mobile internet as they are for making calls.Mobile payment volumes for PayPal totaled $14 billion in 2012, up more than 250 per cent from 2011.
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- 25 February 2013
v-Forum Response - click & collect - Local Letterbox
Q: Do consumers care about paying upfront for collect from store orders? If so for whom? Response from Nick Davis, CEO, Local Letterbox
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- 25 February 2013
v-Forum Response - click & collect - IVIS Group
Q: Do consumers care about paying upfront for collect from store orders? If so for whom? Response from Julia Lovick, Multichannel Director, IVIS Group Ltd...more -
- 20 February 2013
v-Forum Response - postal advertising - Local Letterbox
Q: Is postal advertising worth it anymore? If so for whom? Response from Nick Davis, CEO, Local Letterbox...more -
15 February 2013
Big Data: A marketing perspective
n 1965, Gordon E. Moore published a paper citing an observation that
over the history of computing hardware, the number of transistors on
integrated circuits doubles every two years.
...more-
- 08 February 2013
v-Forum Response - homepage bounce rates - Amplience
Q: The bounce rates for our homepage average around 35%; is this high and if so what steps should we take to bring it down? Response from Max Childs, Marketing Director, Amplience....more -
- 08 February 2013
v-Forum Response - marketing for multinational retailers - Silverpop
Q: Where do you see marketing for multinational retailers going in 2013? Response from John Watton, Senior Marketing Director, Silverpop.
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- 08 February 2013
v-Forum Response - best performing marketing channels - Adparlor
Q: As an online-only retailer, what are the best performing marketing channels to attract more customers? Nadav Shmuel, Director of Client Services, EMEA, Adparlor.
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- 07 February 2013
v-Forum Response - homepage bounce rates - eClerx
Q: The bounce rates for our homepage average around 35%; is this high and if so what steps should we take to bring it down? Response from David Nelson, Practice Lead for Digital Analytics and Competitive Intelligence, eClerx.
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06 February 2013
Fulfillment in a Multichannel Retailing Environment
Consumer adoption of multichannel shopping practices has reached the mainstream, as evidenced by a number of notable, unfolding trends in the North American retail landscape.
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- 01 February 2013
Stay posted: Postal Technology International Article
Andrew Starkey looks at how data capture can help improve delivery services in the e-retail world....more -
- 01 February 2013
European Consultation on Cross Border Logistics
The following is an extract from the EC Green Paper - An integrated
parcel delivery market for the growth of e-commerce in the EU. The
purpose of the paper is to examine ‘delivery and logistics’ barriers to
cross-border e-retailing and invite opinion that might assist in
producing policies and solutions to reduce the barriers....more -