5 things we learned from the IMRG Capgemini e-Retail Sales Index March 2014

1. Over £23 billion spent online during first three months of 2014

The £23.1 billion spent online in the UK represents the strongest first-quarter growth in three years.

2. Average basket value reaches £86

The figure (excluding Travel) is the highest in six months. Rather than the upswing in sales being credited to simply more people shopping online, it has been determined that internet shoppers are spending more per purchase. The average basket value (excluding travel) hit £86 in March, making it the highest rate recorded since September last year and compares with £77 in February 2014 and March 2013.

3. Garden sector surges 40% year-to-date

Over the three month period, garden products saw a surge of 40%, while items for the home have seen an equally respectable increase of 18%.

4. Sale of garden goods doubles in a month

Tina Spooner, Chief Information Officer at IMRG, said: "Following the exceptionally wet weather in February, it appears gardening enthusiasts were making the most of the March sunshine, with sales of garden products surging over 100% between February and March."

5. Mobile continues to grow

Sales via mobile devices continue to grow unabated, with m-commerce recording a year-on-year increase of 53% (65% excluding travel) in March. 

14/04/2014 /

Members only

Login to view member dashboard

M-Retail Index - January 2015 (reporting December 2014 Results)
22 January 2015
Highlights from the m-Retail Index November (reporting October results).
A compressed Christmas online
16 January 2015
This report looks at the effect of Black Friday 2014 sales on online shopping.
January IMRG MetaPack UK Delivery Index
22 December 2014
Delivery represents the final mile in e-commerce and, while it may not be the most glamorous area, i…
UK e-Retail Order Destination Analysis December 2014
22 December 2014
Our Destination analysis allows us to track and anticipate the destination of online orders in the U…