5 things we learned from the IMRG Capgemini e-Retail Sales Index March 2014
1. Over £23 billion spent online during first three months of 2014
The £23.1 billion spent online in the UK represents the strongest first-quarter growth in three years.
2. Average basket value reaches £86
The figure (excluding Travel) is the highest in six months. Rather than the upswing in sales being credited to simply more people shopping online, it has been determined that internet shoppers are spending more per purchase. The average basket value (excluding travel) hit £86 in March, making it the highest rate recorded since September last year and compares with £77 in February 2014 and March 2013.
3. Garden sector surges 40% year-to-date
Over the three month period, garden products saw a surge of 40%, while items for the home have seen an equally respectable increase of 18%.
4. Sale of garden goods doubles in a month
Tina Spooner, Chief Information Officer at IMRG, said: "Following the exceptionally wet weather in February, it appears gardening enthusiasts were making the most of the March sunshine, with sales of garden products surging over 100% between February and March."
5. Mobile continues to grow
Sales via mobile devices continue to grow unabated, with m-commerce recording a year-on-year increase of 53% (65% excluding travel) in March.