At our in-person peak preview conference, you’ll gain all of the essential data and insight needed to succeed during peak trading 2022.
Due to popular demand, we are bringing our much-loved roundtable style format to The Royal Horseguards Hotel, London. This innovative conference style fuses data and insight with networking and knowledge sharing, giving you the opportunity to spend the day with your retail peers and learn from their experiences.
From increases in the cost of living, to growing supply chain costs for retailers, we look at how much these factors will impact online trading this year. We’ll also welcome an expert panel of retail directors, providing you with insight to help you understand how to navigate the Black Friday peak.
You’ll discover how best to enact a winning strategy ahead of the peak trading periods.
Agenda
Wednesday 14 September - In-Person Event (The Royal Horseguards Hotel)
08:00 - 09:15 AM
Entry Badges and Complimentary Breakfast
09:15 - 09:30 AM
Will we see poor performance, this Black Friday period?
Increases in the cost of living have seriously impacted online trading this year, with things set to get worse when the energy cap rises in October:- How will this impact the most important days in the ecommerce calendar?
- What do the current performance trends tell us?
- Will the football World Cup cause problems on Black Friday?
09:30 - 09:45 AM
Leveraging best in class ID resolution to drive peak season success
What learnings can we take from previous years to successfully navigate a challenging peak season in 2022. Epsilon will demonstrate how retailers can set themselves up for BF success and beyond via correct use of identity. 09:45 - 09:55 AM
How early will retailers launch their campaigns in 2022?
In recent years there has been a tendency for campaigns to launch earlier, which was exacerbated by the pandemic, turning Black Friday into a month rather than a day:- Will the World Cup force campaigns earlier?
- How early can it realistically get?
- When will they likely start this year?
09:55 - 10:40 AM
Retailer workshops
Get involved in a series of insightful debates where you can hear about your peers’ strategic approach across a range of areas relevant to Black Friday and peak trading. 10:40 - 10:50 AM
What are the conversion and spend trends approaching peak trading?
With 2022 creating such difficult trading conditions for retailers, are there signs of things getting better or worse approaching the peak trading period?:- Are some categories doing better than others?
- How is conversion looking for various categories?
- Is the average spend up or down?
10:50 - 11:15 AM
Coffee Break
11:15 - 11:30 AM
Facilitating peak performance during tough times: Lessons from consumer research
Alex Shepherd, industry veteran from Adobe, draws on insights from over nine thousand consumer interviews to provide tips on best practice before, during and after peak events like Black Friday – particularly relevant in light of the tough economic climate. 11:30 - 12:15 PM
Retailer workshops
Get involved in a series of insightful debates where you can hear about your peers’ strategic approach across a range of areas relevant to Black Friday and peak trading. 12:15 - 12:25 PM
Forecast for Black Friday spend
After a few years of skewed growth figures due to the pandemic lockdowns, will this year see a return to some normality or are the cost of living increases going to lead to low growth for retailers?:- What rate of growth can we expect?
- How will the categories perform?
- How will the day do against November as a whole?
12:25 - 12:55 PM
Retailer workshops
Get involved in a series of insightful debates where you can hear about your peers’ strategic approach across a range of areas relevant to Black Friday and peak trading. 12:55 - 01:45 PM
Lunch and general networking
01:45 - 02:25 PM
Retailer panel
An expert panel of retail directors spark discussion around key themes and topics, providing you with insight to help you understand how to navigate the Black Friday peak.Hosted by: Louisa Nicholls, Chief Customer Officer, M&Co
Panel: Andy Mulcahy, Strategy and Insight Director, IMRG; Aynsley Peet, Ecommerce Director, Cox & Cox; Jennifer Roebuck, Non-Executive Director, multiple brands
02:25 - 02:50 PM
Coffee break and general networking
02:50 - 04:00 PM
Retailer hosted strategic roundtable session
Join top retailers at our topic-based roundtables, where they give you key insight and allow you to enter open discussion around industry opportunities and challenges.Hosted by members of IMRG’s retail advisory board and other senior retailers, a deep dive into future and current industry topics.
Ash Madhav, Head of Customer Insight & Engagement at Revolution Beauty; Aynsley Peet, Ecommerce Director, Cox & Cox; Jennifer Roebuck, Non-Executive Director, multiple brands; Leanne Osbourne, CCO, Not on the Highstreet; Louisa Nicholls, Chief Customer Officer, M&Co; Louise Mortimer, Head of Analytics & Optimisation, Estee Lauder; Muktar Mahama, Head of Digital Product, The Very Group
04:00 - 05:00 PM
Hosted drinks reception to end the day
Keynote Speakers
Bio:
Ash Madhav
Head of Customer Insight & Engagement
Revolution Beauty
Bio:
Aynsley Peet
Ecommerce Director
Cox & Cox
Bio:
Consumer executive focused on transformation, growth and innovation. 23 years in consumer marketing and digital and a more recently board advisory.Jennifer Roebuck
Consumer Non-Executive Director
Ted Baker
Bio:
Muktar Mahama
Head of Digital Product
The Very Group
Bio:
Louise Mortimer
Head of Analytics & Optimisation
Estee Lauder
Bio:
Leanne Osbourne
Chief Commercial Officer
Not on the Highstreet
Bio:
Louisa Nicholls
Chief Customer Officer
M&Co
Our Sponsors
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