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Upp.ai
Maximise Google PMax Performance
Upp.ai interprets billions of product and market data points to allow you to successfully deploy more Ad budget across a wider range of products while minimising management overhead.
With the introduction of Google Performance Max, the retail digital landscape has changed and advertising teams now need the support of AI and machine learning (ML) to deliver against business goals.
Our AI platform provides 24 x 7 management of Google Performance Max aligning ROAS, budget, products, assets and campaigns that align with business strategy across all inventory, complexity and scale.
Unlock the power of Upp.ai to manage unlimited SKU’s, analysing 7Bn data points, and making nearly 7K changes on Google Shopping every single day.
Redefining paid media roles: How AI shifts the focus from execution to strategy
By Upp.ai As AI continues to advance, paid media teams are undergoing a significant transformation. Where once their roles were…
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The adaptive edge: How AI is transforming retail functions and strategy
By Upp.ai Artificial Intelligence (AI) is reshaping the retail landscape, but not all AI is created equal. Adaptive AI, with…
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Black Friday 2024: Key trends and observations
By Ellie-Rose Davies, Content Executive at IMRG As consumer sentiment improved towards the latter half of the year, Black Friday…
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Trends that shaped Black Friday 2024: From AI to multichannel success
By Upp.ai Black Friday 2024 has come and gone, marking the pinnacle of the Golden Quarter and setting the tone…
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