In this week’s show (18th April), we will be reviewing the performance of the entire customer purchasing funnel, including the view a product page, add to bag, go to checkout, and complete checkout stage.
Benefit from IMRG data on conversion rates across each stage of the funnel, enabling you to understand where and when customers are most likely to abandon their purchases. Knowing where to focus your efforts will help you to better strategise conversion rate growth for the next quarter.
Industry expert guests Brightcove and nShift will also reveal insights on what will help move customers through the funnel, ensuring that retailers are meeting expectations pre and post-purchase.
Key Takeaways:
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![Brightcove for site](https://www.imrg.org/wp-content/uploads/Brightcove-for-site.png)
![nShift Logo For Site](https://www.imrg.org/wp-content/uploads/nShift-Logo-For-Site.png)