**Please note that this is a retailers-only event. It is a roundtable designed for conversation, so please come ready to contribute.**
Join us for an hour-long virtual roundtable discussion on content marketing, where you will get to discuss with fellow retailers and industry experts the ways content can be used to accelerate performance and meet customers’ needs.
We will consider what makes good, unique, and memorable content that will inspire customer loyalty and improve sales.
Before the session, start to think about these key questions:
- What is your approach to using content (product info, reviews, UGC etc) in your business?
- Do you offer editorial content (blogs, guides etc); how do customers engage with it?
- What content do you use across your social channels?
- How do you utilise imagery / video content?
- Do you use AI to generate content; what are the opportunities / challenges?
During this relaxed and informal session you will get the chance to speak to and hear from retailers on what has and hasn’t worked for them and share your own experiences and gain invaluable advice.
**Please note that this is a retailers-only event. It is a roundtable designed for conversation, so please come ready to contribute.**
Key Takeaways:
- Content marketing today: Find out the most popular approaches to content marketing today
- Meeting customer needs: Learn what customers want from content and how to best engage them
- Efficient content creation: Hear about ways to create and maintain good quality content efficiently
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