In this week’s show (4th Jul), IMRG will be reviewing eCommerce performance in June, enabling you to benchmark your performance against industry averages and strategise growth for upcoming months.
To kick things off, we will be reflecting on weekly performance throughout June, considering factors that would have influenced performance, such as the beginning of the UEFA Euros and sunny weather. We will delve into online revenue performance for various product categories such as clothing, electricals, home & garden, health & beauty, and sports & outdoors.
We will also consider other online metrics such as traffic and conversion to reveal whether or not customer behaviour has been positively impacted by a summer of sports. Industry experts will be on hand to provide analysis of current trading conditions, helping you to prepare for July trading.
Key Takeaways:
Ecommerce in June:
Find out how eCommerce performed in June with IMRG data
A summer of sports:
Consider the impact of big sporting events on online sales
Category analysis:
See how your product category performance compares to the industry
Expert advice:
Hear from industry experts who will help you improve your performance
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