It’s our pleasure to present you with our Insights into UK Customer Perceptions and Preferences report, supported by topic experts, Avalara.

Throughout this report, we delve into the motivations driving cross-border purchases, the barriers hindering international transactions, and the strategies retailers can employ to build trust and transparency.

From exploring UK customer preferences for delivery policies and pricing transparency to examining the impact of geopolitical events such as Brexit on purchasing decisions, our analysis offers valuable advice for retailers seeking to:


  • Build a cross-border eCommerce strategy

  • AcquisitionandRetention


    Grow their international customer base


  • Manage customer demand

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