In this week’s show (26th Sept), IMRG will be revealing retailers’ plans for Black Friday 2024, which will help you to identify key trends and see how your thoughts and approaches to the peak season compare. Also find out how September has been performing with a market update.
IMRG conducted a survey in August 2024 which generated 106 responses from retailers on their plans for Black Friday 2024. From this data, we will reveal insights on:
- How many retailers are participating in Black Friday this year
- What level of growth retailers are expecting
- When retailers plan to launch their campaigns and how long for
- Whether discounts will be mostly sitewide or selected products and fixed or up-to
- Differences in promotional offers compared to 2023 & More!
You will also hear IMRG’s official forecast for Black Friday 2024 – and if it’s anything to go by, our predictions were right on the mark last year.
On top of this, IMRG will be showing how eCommerce is currently performing, helping you to identify changes in the market and anticipate future trends. Industry experts will also feature on the show, providing their tactics for sustainable growth as we head towards the busy trading period.
KEY TAKEAWAYS:
IMRG market update
Discover online retail performance in recent weeks with category-specific insights
Plans for Black Friday 2024
Find out what retailers are planning for Black Friday with exclusive IMRG research data
Black Friday forecast
Hear what IMRG predict for total market revenue growth this peak season
Expert insights
Benefit from tactful tips from industry experts on how to optimise your performance
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