**Please note that this is a retailers-only event. It is a roundtable designed for conversation, so please come ready to contribute with your camera on.**
Join us for this virtual roundtable (23rd Oct) to explore effective communication strategies during and after Black Friday and Christmas. Learn how to best re-engage customers, limit negative experiences, and meet complex customer expectations.
Black Friday and Christmas are right around the corner, and that means there are ample opportunities ahead to communicate with existing and prospective customers. In this relaxed and informal environment, we will have open conversations about the best ways to speak to customers and how to fulfil their expectations around communication both during their purchase and after.
Before the session, start to think about these key questions:
- What channels do you find are most effective to communicate with customers?
- How often do you communicate with customers during and after a purchase? Is this different for busy periods?
- How can you limit WISMO (‘Where Is My Order?’) queries, and best manage increased volumes of them?
- What do your customers expect from communication, and do you think these preferences will change in 2024?
- How do you decide on the timing and content of your messages? Is there a formula for busy periods?
You will have the chance to raise your own questions and tackle complex communication difficulties with a group of 15+ retailers. Also, industry expert Scurri will be there to guide you through complex post-purchase challenges, offering insights into what communication strategies have been proven to work effectively from Black Friday through to the new year.
Key Takeaways:
Optimise communication:
Find the best channels and frequency for customer communication during peak periods
Cut down WISMO:
Establish effective ways to reduce ‘Where Is My Order?’ queries and handle delays smoothly
Stay ahead of trends:
Understand how customer communication preferences might shift in 2024
Boost Loyalty:
Learn strategies for timely, relevant messaging to improve post-purchase satisfaction
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