Join us for IMRG’s first webinar of the new year, as we dive into the key insights and takeaways from Black Friday 2024.
In 2023, we saw 53% of retailers starting campaigns earlier, Cyber Monday emerging as the top performing day (+5.6% YoY), and “up to” discounts in the 20-30% and 50-60% ranges as the most popular offers.
We’ll explore the trends that shaped the 2024 peak trading period, with a comprehensive analysis of campaign strategies, product performance, and exclusive data. You’ll also gain the knowledge you need to optimise your planning for the year ahead.
Agenda
| 09:30 – 09:50 | Black Friday: a recap | What were the key trends that emerged over the Black Friday trading period this year? |
| 09:50 – 10:00 | Black Friday insight from expert speaker Prisync | |
| 10:00 – 10:15 | Panel: lessons for Black Friday 2025 pt I with Cloudinary & Mediaworks | Guest speakers from IMRG’s membership share insight to help inform your planning for 2025 |
| 10:15 – 10:30 | Which product categories were most successful during Black Friday? | Where was demand the strongest, and what were the driving forces behind it? |
| 10:30 – 10:45 | Panel: lessons for Black Friday 2025 pt II with Tapestry Agency & Shopify | Guest speakers from IMRG’s membership share insight to help inform your planning for 2025 |
| 10:45 – 11:00 | Which campaign approaches were most effective in 2024? | Analysis of the campaigns retailers ran across November – timings, duration and discounting strategy |
| 11:00 – 11:15 | Panel: lessons for Black Friday 2025 pt III | Guest speakers from IMRG’s membership share insight to help inform your planning for 2025 |
| 11:15 – 11:30 | How did propositions change this year? | What were the trends around ‘additional’ parts of retailers’ offer – ‘Green Friday, free delivery, usage of apps etc? |
Event format and venue
The extended webinar will feature a series of presentations and panel discussions. Whether you’re looking to refine your discounting approach, understand emerging consumer behaviours, or explore new promotional strategies, this session is packed with actionable insights to help you benchmark your performance and stay competitive in 2025.
