Watch IMRG’s first webinar of the new year, as we dive into the key insights and takeaways from Black Friday 2024.
In 2023, we saw 53% of retailers starting campaigns earlier, Cyber Monday emerging as the top performing day (+5.6% YoY), and “up to” discounts in the 20-30% and 50-60% ranges as the most popular offers.
We’ll explore the trends that shaped the 2024 peak trading period, with a comprehensive analysis of campaign strategies, product performance, and exclusive data. You’ll also gain the knowledge you need to optimise your planning for the year ahead.
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