We are excited to share the results of our study in collaboration with Corvidae & Ecommpay, detailing Black Friday and Christmas 2024 performance.
This is our annual Black Friday & Christmas review, detailing all our key findings from the peak trading period that will help you understand total market trends and identify opportunities for 2025.
Sneak peek at a few of the trends included in the report:
📉 Shift in Consumer Spending – Shoppers are becoming more selective, prioritising value-driven purchases over impulse buys.
📱 Mobile Shopping Dominance – A record percentage of Black Friday sales took place on mobile devices, continuing the shift away from desktop and in-store shopping.
🚀 Buy Now, Pay Later (BNPL) Surge – More consumers are using BNPL services, highlighting a shift in spending habits amid economic uncertainty.
Just some of the key takeaways:
Black Friday Tracker results
Conversion Rate and Average Basket Value trends
Average selling prices and order trends
