In this week’s show (17th Apr), IMRG will be looking specifically at performance across each stage of the customer purchasing funnel. You will learn where customers are most and least engaged to see which areas to target and grow conversion.
IMRG’s Online Retail Index will show the average conversion rates on eCommerce product pages, at the add to basket, proceed to checkout, and complete checkout stages for 2025 so far, and how these compare to previous years. We’ll also reveal why we believe some customers are dropping off at various points in their journey, helping you better understand emerging trends.
Industry experts from Bloomreach, Canon, and Commercetools will join us to share strategies for increasing conversion rates and, in turn, reducing bounce rates across the entire customer funnel. As a bonus, IMRG will also provide performance insights for w/c 6th April.
Key Takeaways:
Purchasing funnel trends
Hear about how customers are behaving at various stages of the funnel
Quarterly comparisons
See how conversion rates have changed across the funnel over different quarters
eCommerce weekly update
Find out how online retail performed last week with IMRG index data
Industry expert advice
Learn how to grow conversion and reduce bounce rates from industry experts
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