IMRG Capgemini Quarterly Benchmarking

Q2 2017/18 (May to July 2017)

  • The percentage of units returned jumped by 5% to a record high of 23%, solidifying a longer-term trend of increasing returns
  • Revenue from email marketing fell for the overall market, but remains strong on smartphones at 14.1%
  • Checkout abandonment on smartphones continues its gradual downwards trend, at 36%, down from 45% at the beginning of 2016
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