Join IMRG for this celebratory virtual session with a free hamper of gourmet food and wine., You’ll join senior peers’ to discuss the findings of a new IMRG study into how retailers structure their checkouts, which options seem to give the highest chance of conversion and data-quantified ideas for where you could focus optimisation work to improve performance.
The pandemic had a deep impact on so many areas of the online experience, but the completion rate at the checkout hardly moved between 2019 and 2020. Although it went up six percentage points year-on-year in Q2 of 2020, it flattened out again straightaway afterwards again. What can retailers do to try to improve performance at this highly important stage of conversion, where are the easy wins, and which new options are retailers looking to add in the near future?
Which elements seem to be most important for conversion at the checkout
Which payment options get the most usage
Which combination of delivery options works best
