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Awin
Hello from Awin, we are a Global affiliate marketing network empowering brands, publishers, technologies and agencies, of all sizes, to grow their businesses online through partnerships.
We work with over 15,000 advertisers; and within retail specifically track over 40 sub-sectors, from womenswear to white goods. Our data allows us to tell stories across the whole retail landscape, support our brands in understanding their performance in the wider context of the market, and predict future trends.
We have over 210,000 active partners on our open network including price comparison, social influencers, bloggers, on-site technologies and media houses. Our portfolio of varied partners allows us to create, track and optimise relationships to achieve any brand objective such as brand awareness, new customer acquisition and on-site conversion rates.
In 2020 we tracked a channel ROI of £22 for every £1 spent across retail, with a 104% increase in revenue for our brands year on year.
The New & Innovative Ways Retailers Can Use AI In 2024
By Ellie-Rose Davies, Content Executive at IMRG AI is transforming the retail landscape, offering innovative ways to enhance the…
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Innovative Conversion Tactics Implemented By Retailers In 2024
By Ellie-Rose Davies, Content Executive at IMRG IMRG data has shown that ecommerce conversion rates have been down in…
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Top Ways To Improve The Post-Purchase Customer Experience
By Ellie-Rose Davies, Content Executive at IMRG Optimising the post-purchase customer experience is crucial for customer acquisition and retention.…
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Future Gazing: Great Expectations for Online Retail in 2024
By Ellie-Rose Davies, Content Executive, IMRG After a difficult year for online retail in 2023, with consistent declines reported…
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Black Friday 2023: The Key Findings
By Ellie-Rose Davies, Content Executive, IMRG It’s now time to reflect on the biggest event in the retail calendar…
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Exploring The Value Of Gift With Purchase
By Nicole Bradbury, Brand Partnerships Consultant at Awin Brands are always looking for new ways to attract new customers…
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Proven Methods To Skyrocket Your Online Performance This Peak (2023)
By Ellie-Rose Davies, Content Executive at IMRG Peak trading is drawing close, and retailers are working hard to skyrocket their…
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Let’s BeReal About The Power Of Social Commerce
By Ellie-Rose Davies, Content Executive at IMRG Recent IMRG research reveals that 75.7% of customers always or often use social media…
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Ecommerce H1 Review: What Happened & What’s Coming?
By Ellie-Rose Davies, Content Executive at IMRG IMRG data reveals what happened in H1 As seen in IMRG’s…
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How To Reap The Benefits Of Cross-Border Ecommerce In 2023
By Ellie-Rose Davies, Content Executive at IMRG You might be thinking about expanding your horizons, or you might already…
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Hot Spots For Online Retail Growth This Summer
By Ellie-Rose Davies, Content Executive at IMRG Many retailers are currently spring cleaning their business, refining their processes and…
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Being On-Brand: How To Build A Strong eCommerce Brand & Identity
By Ellie-Rose Davies, Content Executive at IMRG Branding is an integral part of any ecommerce business and strong branding versus…
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‘I’m Loyal Babe’: Are Loyalty Schemes The Money-Making Machines?
By Ellie-Rose Davies, Content Executive at IMRG There has been much debate around the value of loyalty schemes given that many customers…
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…And A Happy New Year: Are Good Tidings In Store For 2023?
By Ellie-Rose Davies, Content Executive at IMRG We wished you a merry Christmas, and now we are wishing you a…
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Spendthrift or Penny Pincher? How are Consumers Spending this Festive Season?
By Joi Wright, Account Consultant at Awin The Christmas season is officially upon us, and while there is so much…
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How Can SMEs Acquire New Customers During the Economic Crisis?
By Mai Bonham-Carter, Team Leader at Awin Many UK small-to-medium (SME) brands are continuing to face economic pressures in a…
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Why Should Retailers Use Incentives in Times of Crisis?
By Jordan Kinson, Account Manager at Awin The marketing landscape continues to change and evolve; in the past three…
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Retail’s ‘Black and Blue Friday’?
By Ben Sillitoe, Retail Journalist and IMRG Content Contributor As a Liverpool Football Club supporter, the term ‘Black November’…
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How Can Brands Diversify Their Partner Mix & Adopt A Strategy for Change?
By Awin The last several years have posed extremely changeable circumstances for everyone. Whilst the current economic landscape may…
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Keeping Customers in a Cost of Living Crisis
By Ben Sillitoe, Retail Journalist and IMRG Content Contributor Retailers are pulling out all the stops to keep customers…
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Offsetting the Cost-of-Living Crisis With Value-Added Rewards
By Lee Metters, Brand Partnerships Client Partner, Awin 2022 instilled a sense of optimism amongst retailers and consumers alike…
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H1 Review: How Did Online Retail Perform?
By Emily Black, Content Executive and Analyst at IMRG It goes without saying that 2022 has been a difficult…
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Leveraging Performance Marketing for Online Retail Strategy Amidst the Cost-of Living Crisis
By Alex Parmar-Yee, UK Strategy Lead at Awin The current economic climate is causing real challenges for consumers, with…
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The Year of Bank holidays: How Did UK Retailers Capitalise on 2022 Platinum Jubilee Celebrations?
By Mai-Bonham Carter, Team Leader at Awin UK bank holidays offer retailers an opportunity to reach online consumers at…
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3 Ways to Increase Customer Acquisition & Retention
By Emily Black, Content Executive and Analyst at IMRG In the first half of 2022, it’s become more apparent…
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The Changing Face of Beauty: How to Stand Out as an Online Health & Beauty Retailer
By Emily Black, Content Executive and Analyst at IMRG Health and beauty retailers will know that the last year…
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IMRG Awin Affiliate Index – Q1 2022
The data in this index comes from the Awin platform, the UK’s largest affiliate network, looking at over 1,000 online-only…
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How to Use Affiliate Partnerships to Help Drive Your Ethical Objectives
By Cameron Rooney, Account Director at Awin An increase in ethical awareness and consumerism has led retailers to review…
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A fresh start for ecommerce? 3 Key predictions for online retail
By Emily Black, Content Executive and Analyst at IMRG As we near the second quarter of 2022, the geo-political…
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Embracing digital disruption to drive omnichannel growth
With the reopening of non-essential stores, now is the time for retailers to devise a marketing strategy with omnichannel growth at the core.
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How do you prove marketing activity warrants its cost?
Unbiased, attributed data paves the path to confident investments for digital marketers By Rosalyn Berrisford, Client Partnerships Director, Awin ‘Is this…
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How Retailers Are Using Brand Partnerships To Encourage Brand Loyalty
By Lee Metters, Retail Client Partner, Awin The pandemic triggered a significant shift in customer behaviour which has forced retailers to…
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Common concerns for retailers ahead of Black Friday
By Cameron Rooney, Account Director, Awin The past 18 months have been a whirlwind for the entire retail landscape. The…
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Supply Chain Issues & Delivery Delays: Measuring The Impact Of The Cyber Weekend
By Lee Metters, Retail Client Partner at Awin Black Friday is an eagerly anticipated date within the retail trading…
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How to be Content With Retail Content Marketing
By Ben Sillitoe Shopify president Harley Finkelstein’s YouTube channel series ‘The Life of a Rebel’ features an interview with Noel…
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The Year Ahead: What Will Retail & Consumer Behaviour Look Like In 2022?
By Ben Sillitoe Every year, department store chain John Lewis publishes its How We Shop, Live and Look report,…
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When Will Retailer Discounting Campaigns Launch In 2021?
By Ben Sillitoe Hello peak trading, my old friend. It’s here to disrupt retail again. We’ve officially moved into golden…
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Retail As Media: How Retailers Can Use Their Digital Assets For Greater Gain
By Ben Sillitoe The Boots Media Group was unveiled at the end of September, in what represented the launch of…
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M&A In eCommerce: What Next?
By Ben Sillitoe Online fashion houses, Asos and Boohoo, led much of the eCommerce merger and acquisition (M&A) activity earlier…
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Focus on Fashion
By Emily Black, Content Executive and Analyst at IMRG With IMRG’s Fashion Connect events (day one, physical; day two,…
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A Changing Online Landscape: Valentine’s Day Gifting Extends Beyond Flowers and Chocolates
By Lee Metters, Retail Client Partner at Awin Valentine’s Day presents retailers with an opportunity to build a lasting…
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