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Improving the customer experience from the checkout and beyond

Improving the customer experience from the checkout and beyond

Latest Posts
August 5, 2025

By Ellie-Rose Davies, Content Executive at IMRG The customer experience remains a crucial focus, with IMRG research showing that retailers…

Combining SEO, Digital PR and CRM to drive sustainable growth

Combining SEO, Digital PR and CRM to drive sustainable growth

Latest Posts
August 5, 2025
 How Missed Price Moves Impact Online Retail Conversion

How Missed Price Moves Impact Online Retail Conversion

Latest Posts
July 29, 2025

Discover the latest in...

AI

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Improving the customer experience from the checkout and beyond

Improving the customer experience from the checkout and beyond

AI
 Redefining Paid Media Roles: How AI Shifts the Focus from Execution to Strategy

Redefining paid media roles: How AI shifts the focus from execution to strategy

AI
 Future Of Ecommerce: AI & Dynamic Pricing

Future of eCommerce: AI & dynamic pricing

AI

Black Friday

View All Black Friday Posts
Black Friday 2024:

Black Friday 2024: Key trends and observations

Black Friday
 Trends that shaped Black Friday 2024

Trends that shaped Black Friday 2024: From AI to multichannel success

Black Friday
 The Best Festive Marketing in eCommerce: From Black Friday to Christmas (2024)

The Best Festive Marketing in eCommerce: From Black Friday to Christmas (2024)

Black Friday

Checkout Optimisation

View All Checkout Optimisation Posts
Improving the customer experience from the checkout and beyond

Improving the customer experience from the checkout and beyond

Checkout Optimisation
 How Missed Price Moves Impact Online Retail Conversion

How Missed Price Moves Impact Online Retail Conversion

Checkout Optimisation
 Ecommerce H1 Review 2025: Key learnings and expectations for H2

Ecommerce H1 Review 2025: Key learnings and expectations for H2

Checkout Optimisation

Cross Border

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Three ways to ensure fast and accurate global fulfilment

Three ways to ensure fast and accurate global fulfilment

Cross Border
 Optimising eCommerce cross-border performance

Optimising eCommerce cross-border performance

Cross Border
 Strategies for Navigating Global Commerce

Thriving in 2025: Strategies for Navigating Global Commerce Amid Political and Market Shifts

Cross Border

Customer Acquisition and Retention

View All Customer Acquisition and Retention Posts
Improving the customer experience from the checkout and beyond

Improving the customer experience from the checkout and beyond

Customer Acquisition and Retention
 Combining SEO, Digital PR and CRM to drive sustainable growth

Combining SEO, Digital PR and CRM to drive sustainable growth

Customer Acquisition and Retention
 Beyond the bargain: unlocking full-funnel growth through affiliate

Beyond the bargain: unlocking full-funnel growth through affiliate

Customer Acquisition and Retention

Customer Experience

View All Customer Experience Posts
Improving the customer experience from the checkout and beyond

Improving the customer experience from the checkout and beyond

Customer Experience
 Combining SEO, Digital PR and CRM to drive sustainable growth

Combining SEO, Digital PR and CRM to drive sustainable growth

Customer Experience
 Beyond the bargain: unlocking full-funnel growth through affiliate

Beyond the bargain: unlocking full-funnel growth through affiliate

Customer Experience

Customer Funnel

View All Customer Funnel Posts
Top offers and rewards converting consumers in 2025

Top offers and rewards converting consumers in 2025

Customer Funnel
 Customer acquisition strategies that have proven to work

Customer acquisition strategies that have proven to work

Customer Funnel
 How to make eCommerce products go viral

How to make eCommerce products go viral

Customer Funnel

Data Analysis

View All Data Analysis Posts
Combining SEO, Digital PR and CRM to drive sustainable growth

Combining SEO, Digital PR and CRM to drive sustainable growth

Data Analysis
 Ways to improve UX on eCommerce websites

Ways to improve UX on eCommerce websites

Data Analysis
 Three ways to ensure fast and accurate global fulfilment

Three ways to ensure fast and accurate global fulfilment

Data Analysis

Delivery

View All Delivery Posts
Improving the customer experience from the checkout and beyond

Improving the customer experience from the checkout and beyond

Delivery
 Three ways to ensure fast and accurate global fulfilment

Three ways to ensure fast and accurate global fulfilment

Delivery
 Practical tips for retailers on managing customer reviews

Practical tips for retailers on managing customer reviews

Delivery

Fashion

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The type of personalisation customers want in 2025

The type of personalisation customers want in 2025

Fashion
 Trends within fashion and beauty eCommerce

Trends within fashion and beauty eCommerce

Fashion
 Blog Tile

How Is The Luxury Market Accelerating Growth For 2024?

Fashion

Fraud

View All Fraud Posts
Improving the customer experience from the checkout and beyond

Improving the customer experience from the checkout and beyond

Fraud
 How Missed Price Moves Impact Online Retail Conversion

How Missed Price Moves Impact Online Retail Conversion

Fraud
 Ecommerce H1 Review 2025: Key learnings and expectations for H2

Ecommerce H1 Review 2025: Key learnings and expectations for H2

Fraud

Latest

View All Latest Posts
Improving the customer experience from the checkout and beyond

Improving the customer experience from the checkout and beyond

Latest
 Combining SEO, Digital PR and CRM to drive sustainable growth

Combining SEO, Digital PR and CRM to drive sustainable growth

Latest
 How Missed Price Moves Impact Online Retail Conversion

How Missed Price Moves Impact Online Retail Conversion

Latest

Marketing

View All Marketing Posts
Beyond the bargain: unlocking full-funnel growth through affiliate

Beyond the bargain: unlocking full-funnel growth through affiliate

Marketing
 How to make eCommerce products go viral

How to make eCommerce products go viral

Marketing

Creating Change: the shifting demands of eCom content

Marketing

Multichannel

View All Multichannel Posts
Key learnings from Black Friday 2023 to help shape your 2024 strategy

Key Learnings From Black Friday 2023 To Help Shape Your 2024 Strategy

Multichannel
 New Retention Reality: Moving away from email with SMS

The New Retention Reality: Why You Need to Go Beyond Email in 2024 (and How)

Multichannel
 omnichannel retail instore and online

Omnichannel retail strategies: Bringing the in-store experience online

Multichannel

Payments

View All Payments Posts
Improving the customer experience from the checkout and beyond

Improving the customer experience from the checkout and beyond

Payments
 Cost effective strategies to acquire new customers

Cost effective strategies to acquire new customers

Payments
 IMRG Header Image Template (1)

Mastering Mobile Commerce: Enhancing Apps, UX, and Conversion Strategies

Payments

Peak Period

View All Peak Period Posts
eCommerce unwrapped: Key Insights from Christmas and Boxing Day 2024

eCommerce unwrapped: Key Insights from Christmas and Boxing Day 2024

Peak Period
 Dynamic pricing and monitoring black friday

Dynamic Pricing and Price Monitoring Trends Around Black Friday

Peak Period
 AI hallucinations around Black Friday

How to prevent AI hallucinations around Black Friday

Peak Period

Personalisation

View All Personalisation Posts
Top offers and rewards converting consumers in 2025

Top offers and rewards converting consumers in 2025

Personalisation
 Customer acquisition strategies that have proven to work

Customer acquisition strategies that have proven to work

Personalisation
 Practical tips for retailers on managing customer reviews

Practical tips for retailers on managing customer reviews

Personalisation

Retail Technology

View All Retail Technology Posts
IMRG Header Image Template (1)

SMS marketing for eCommerce: Growing customer usage and top tips

Retail Technology
 IMRG Header Image Template (1)

Mastering Mobile Commerce: Enhancing Apps, UX, and Conversion Strategies

Retail Technology
 IMRG Header Image Template (1)

Top 11 Commerce Trends For Retailers In 2024

Retail Technology

Returns

View All Returns Posts
10 top strategies to retain customers in 2025

10 top strategies to retain customers in 2025

Returns
 Bracketing: The customer trend that’s costing retailers millions - and how to manage it

Bracketing: The customer trend that’s costing retailers millions – and how to manage it

Returns
 What’s Next for eCommerce? Trends and Predictions for 2025

What’s Next for eCommerce? Trends and Predictions for 2025

Returns

Search & Navigation

View All Search & Navigation Posts
Combining SEO, Digital PR and CRM to drive sustainable growth

Combining SEO, Digital PR and CRM to drive sustainable growth

Search & Navigation
 What Does AI Mean for eCom SEO?

What Does AI Mean for eCom SEO?

Search & Navigation
 What’s Next for eCommerce? Trends and Predictions for 2025

What’s Next for eCommerce? Trends and Predictions for 2025

Search & Navigation

Smartphone

View All Smartphone Posts
New Retention Reality: Moving away from email with SMS

The New Retention Reality: Why You Need to Go Beyond Email in 2024 (and How)

Smartphone
 IMRG Header Image Template (1)

SMS marketing for eCommerce: Growing customer usage and top tips

Smartphone
 IMRG Header Image Template (1)

Mastering Mobile Commerce: Enhancing Apps, UX, and Conversion Strategies

Smartphone

Sustainability

View All Sustainability Posts
Bracketing: The customer trend that’s costing retailers millions - and how to manage it

Bracketing: The customer trend that’s costing retailers millions – and how to manage it

Sustainability
 ecommerce returns

‘Sustainable’ Ecommerce Returns Aren’t Working — It’s Time for a Circular Approach

Sustainability
 New Retention Reality: Moving away from email with SMS

The New Retention Reality: Why You Need to Go Beyond Email in 2024 (and How)

Sustainability
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