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The future of eCommerce: What will the next decade bring?

The future of eCommerce: What will the next decade bring?

Latest Posts
September 3, 2026

By Ellie-Rose Davies, Content Manager at IMRG Inspired by our latest podcast episode, ‘the future of eCommerce’, this blog explores…

How social commerce and omnichannel growth are fragmenting returns journeys

How social commerce and omnichannel growth are fragmenting returns journeys

Latest Posts
September 1, 2026
 The marketplace moment: why retail growth depends on what happens after checkout

The marketplace moment: why retail growth depends on what happens after checkout

Latest Posts
September 1, 2026

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AI

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The future of eCommerce: What will the next decade bring?

The future of eCommerce: What will the next decade bring?

AI
 AI in eCommerce: Where retailers are seeing the greatest impact

AI in eCommerce: Where retailers are seeing the greatest impact

AI
 When did you last check what AI says about your brand?

When did you last check what AI says about your brand?

AI

Black Friday

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Black Friday 2025: The data and insights are in!

Black Friday 2025: The data and insights are in!

Black Friday
 Post-Black Friday customer retention strategies

Post-Black Friday customer retention strategies

Black Friday
 Black Friday 2025: An early snapshot of a sharper, smarter peak

Black Friday 2025: An early snapshot of a sharper, smarter peak

Black Friday

Checkout Optimisation

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Ecommerce in H2: Forecasts and growth strategies

Checkout Optimisation
 Image showing robot running towards buffer time finish line

The 95% on-time delivery myth: Why buffer time is killing UK eCommerce conversion

Checkout Optimisation
 Agentic commerce is coming. Are your fraud and checkout systems ready?

Agentic commerce is coming. Are your fraud and checkout systems ready?

Checkout Optimisation

Cross Border

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Why marketplaces could be your route into Europe

EU expansion: Why marketplaces could be your route into Europe

Cross Border
 IOSS and customs

IOSS and EU customs changes: Five action points retailers should consider before July 1st

Cross Border
 Photo showing how IOSS rules can be improved through local warehousing, with an image of a warehouse.

IOSS changes: Why more retailers are considering local warehousing

Cross Border

Customer Acquisition and Retention

View All Customer Acquisition and Retention Posts
The future of eCommerce: What will the next decade bring?

The future of eCommerce: What will the next decade bring?

Customer Acquisition and Retention
 Graphic of five star review

Product Discovery: Why reviews and trust matter more than ever

Customer Acquisition and Retention

The experience economy is coming for every brand touchpoint

Customer Acquisition and Retention

Customer Experience

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The future of eCommerce: What will the next decade bring?

The future of eCommerce: What will the next decade bring?

Customer Experience

Ecommerce in H2: Forecasts and growth strategies

Customer Experience
 Graphic of five star review

Product Discovery: Why reviews and trust matter more than ever

Customer Experience

Customer Funnel

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Image showing conversion rate sharp decline

25 year low for conversion rates: What this means for online trading in the next few months

Customer Funnel
 Image showing shopping basket

Effective ways retailers can improve average basket values

Customer Funnel
 Image showing a trust badge in a hand

Building customer confidence throughout the purchasing funnel

Customer Funnel

Data Analysis

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Great British Weather: A challenge or opportunity for online sales?

Data Analysis
 Driving success in the era of agentic commerce

Driving success in the era of agentic commerce

Data Analysis
 Reducing fulfilment costs in an era of cautious consumers

Reducing fulfilment costs in an era of cautious consumers

Data Analysis

Delivery

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PPWR is now live, and it makes packaging a delivery data problem

Delivery
 Reducing fulfilment costs in an era of cautious consumers

Reducing fulfilment costs in an era of cautious consumers

Delivery

Ecommerce in H2: Forecasts and growth strategies

Delivery

Fashion

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Fashion and Beauty eCommerce trends for 2026

Fashion
 The type of personalisation customers want in 2025

The type of personalisation customers want in 2025

Fashion
 Trends within fashion and beauty eCommerce

Trends within fashion and beauty eCommerce

Fashion

Fraud

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Agentic commerce is coming. Are your fraud and checkout systems ready?

Agentic commerce is coming. Are your fraud and checkout systems ready?

Fraud
 Improving the customer experience from the checkout and beyond

Improving the customer experience from the checkout and beyond

Fraud
 How Missed Price Moves Impact Online Retail Conversion

How Missed Price Moves Impact Online Retail Conversion

Fraud

Latest

View All Latest Posts
The future of eCommerce: What will the next decade bring?

The future of eCommerce: What will the next decade bring?

Latest
 How social commerce and omnichannel growth are fragmenting returns journeys

How social commerce and omnichannel growth are fragmenting returns journeys

Latest
 The marketplace moment: why retail growth depends on what happens after checkout

The marketplace moment: why retail growth depends on what happens after checkout

Latest

Marketing

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Social commerce is driving discovery – but not always the sale

Marketing
 Image showing a cassette player to represent nostalgic marketing

Nostalgic marketing: How retailers are using connection to drive growth

Marketing
 Top tips to aid product discovery in eCommerce

Top tips to aid product discovery in eCommerce

Marketing

Multichannel

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Growing conversion through marketing channel optimisation

Growing conversion through marketing channel optimisation

Multichannel
 Key learnings from Black Friday 2023 to help shape your 2024 strategy

Key Learnings From Black Friday 2023 To Help Shape Your 2024 Strategy

Multichannel
 New Retention Reality: Moving away from email with SMS

The New Retention Reality: Why You Need to Go Beyond Email in 2024 (and How)

Multichannel

Payments

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Unlocking global growth: Your blueprint for smarter international expansion

Unlocking global growth: Your blueprint for smarter international expansion

Payments
 Improving the customer experience from the checkout and beyond

Improving the customer experience from the checkout and beyond

Payments
 Cost effective strategies to acquire new customers

Cost effective strategies to acquire new customers

Payments

Peak Period

View All Peak Period Posts

Ecommerce in H2: Forecasts and growth strategies

Peak Period
 Image showing Christmas biscuits

Christmas and Boxing Day sales 2025 Review

Peak Period
 No margin for error: How UK merchants can win Q4

No margin for error: How UK merchants can win Q4

Peak Period

Personalisation

View All Personalisation Posts
Image showing shopping basket

Effective ways retailers can improve average basket values

Personalisation
 Image showing glittery stars

Fashion and Beauty eCommerce trends for 2026

Personalisation
 Image showing the year 2026

Expectations for online trading in 2026

Personalisation

Retail Technology

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IMRG Header Image Template (1)

Why Real-Time Price Visibility Is Now Core to Retail Strategy

Retail Technology
 IMRG Header Image Template (1)

SMS marketing for eCommerce: Growing customer usage and top tips

Retail Technology
 IMRG Header Image Template (1)

Mastering Mobile Commerce: Enhancing Apps, UX, and Conversion Strategies

Retail Technology

Returns

View All Returns Posts
How social commerce and omnichannel growth are fragmenting returns journeys

How social commerce and omnichannel growth are fragmenting returns journeys

Returns
 Reducing fulfilment costs in an era of cautious consumers

Reducing fulfilment costs in an era of cautious consumers

Returns
 IOSS and customs

IOSS and EU customs changes: Five action points retailers should consider before July 1st

Returns

Search & Navigation

View All Search & Navigation Posts
Why website performance defines digital success

Why website performance defines digital success

Search & Navigation
 Top tips to aid product discovery in eCommerce

Top tips to aid product discovery in eCommerce

Search & Navigation
 Combining SEO, Digital PR and CRM to drive sustainable growth

Combining SEO, Digital PR and CRM to drive sustainable growth

Search & Navigation

Smartphone

View All Smartphone Posts
New Retention Reality: Moving away from email with SMS

The New Retention Reality: Why You Need to Go Beyond Email in 2024 (and How)

Smartphone
 IMRG Header Image Template (1)

SMS marketing for eCommerce: Growing customer usage and top tips

Smartphone
 IMRG Header Image Template (1)

Mastering Mobile Commerce: Enhancing Apps, UX, and Conversion Strategies

Smartphone

Sustainability

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PPWR is now live, and it makes packaging a delivery data problem

Sustainability
 Image showing international delivery

Four trends that will reshape cross-border eCommerce in 2026

Sustainability
 Social and environmental initiatives customers expect today

Social and environmental initiatives customers expect today

Sustainability
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