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Post-Black Friday customer retention strategies

Post-Black Friday customer retention strategies

Latest Posts
December 8, 2025

By Ellie-Rose Davies, Content Executive at IMRG As retailers review Black Friday performance, focus is also turning to how new…

Black Friday 2025: An early snapshot of a sharper, smarter peak

Black Friday 2025: An early snapshot of a sharper, smarter peak

Latest Posts
December 4, 2025
 Using competitor availability data to anticipate market gaps

Using competitor availability data to anticipate market gaps

Latest Posts
December 2, 2025

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AI

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Can AI make your eCommerce activities more human, not less?

Can AI make your eCommerce activities more human, not less?

AI
 Improving the customer experience from the checkout and beyond

Improving the customer experience from the checkout and beyond

AI
 Redefining Paid Media Roles: How AI Shifts the Focus from Execution to Strategy

Redefining paid media roles: How AI shifts the focus from execution to strategy

AI

Black Friday

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Post-Black Friday customer retention strategies

Post-Black Friday customer retention strategies

Black Friday
 Black Friday 2025: An early snapshot of a sharper, smarter peak

Black Friday 2025: An early snapshot of a sharper, smarter peak

Black Friday
 How can retail logistics be more sustainable in peak season?

How can retail logistics be more sustainable in peak season?

Black Friday

Checkout Optimisation

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Agentic commerce is coming. Are your fraud and checkout systems ready?

Agentic commerce is coming. Are your fraud and checkout systems ready?

Checkout Optimisation
 Growing conversion through marketing channel optimisation

Growing conversion through marketing channel optimisation

Checkout Optimisation
 IMRG Header Image Template (1)

Why Real-Time Price Visibility Is Now Core to Retail Strategy

Checkout Optimisation

Cross Border

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Unlocking global growth: Your blueprint for smarter international expansion

Unlocking global growth: Your blueprint for smarter international expansion

Cross Border
 Three ways to ensure fast and accurate global fulfilment

Three ways to ensure fast and accurate global fulfilment

Cross Border
 Optimising eCommerce cross-border performance

Optimising eCommerce cross-border performance

Cross Border

Customer Acquisition and Retention

View All Customer Acquisition and Retention Posts
From guest to member: encouraging account sign-ups for increased loyalty

From guest to member: encouraging account sign-ups for increased loyalty

Customer Acquisition and Retention
 How personalisation and loyalty are shaping the future of eCommerce

How personalisation and loyalty are shaping the future of eCommerce

Customer Acquisition and Retention
 Why website performance defines digital success

Why website performance defines digital success

Customer Acquisition and Retention

Customer Experience

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From guest to member: encouraging account sign-ups for increased loyalty

From guest to member: encouraging account sign-ups for increased loyalty

Customer Experience
 How personalisation and loyalty are shaping the future of eCommerce

How personalisation and loyalty are shaping the future of eCommerce

Customer Experience
 Why website performance defines digital success

Why website performance defines digital success

Customer Experience

Customer Funnel

View All Customer Funnel Posts
Why website performance defines digital success

Why website performance defines digital success

Customer Funnel
 Top offers and rewards converting consumers in 2025

Top offers and rewards converting consumers in 2025

Customer Funnel
 Customer acquisition strategies that have proven to work

Customer acquisition strategies that have proven to work

Customer Funnel

Data Analysis

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Using competitor availability data to anticipate market gaps

Using competitor availability data to anticipate market gaps

Data Analysis
 How your data is letting you down – and how to fix it

How your data is letting you down – and how to fix it

Data Analysis
 How competitor price movements signal market shifts before sales data does

Managing multi-channel price consistency without losing margin

Data Analysis

Delivery

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Getting BOPIS right: Key tactics for operational excellence

Getting BOPIS right: Key tactics for operational excellence

Delivery
 Social and environmental initiatives customers expect today

Social and environmental initiatives customers expect today

Delivery
 Improving the customer experience from the checkout and beyond

Improving the customer experience from the checkout and beyond

Delivery

Fashion

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The type of personalisation customers want in 2025

The type of personalisation customers want in 2025

Fashion
 Trends within fashion and beauty eCommerce

Trends within fashion and beauty eCommerce

Fashion
 Blog Tile

How Is The Luxury Market Accelerating Growth For 2024?

Fashion

Fraud

View All Fraud Posts
Agentic commerce is coming. Are your fraud and checkout systems ready?

Agentic commerce is coming. Are your fraud and checkout systems ready?

Fraud
 Improving the customer experience from the checkout and beyond

Improving the customer experience from the checkout and beyond

Fraud
 How Missed Price Moves Impact Online Retail Conversion

How Missed Price Moves Impact Online Retail Conversion

Fraud

Latest

View All Latest Posts
Post-Black Friday customer retention strategies

Post-Black Friday customer retention strategies

Latest
 Black Friday 2025: An early snapshot of a sharper, smarter peak

Black Friday 2025: An early snapshot of a sharper, smarter peak

Latest
 Using competitor availability data to anticipate market gaps

Using competitor availability data to anticipate market gaps

Latest

Marketing

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Top tips to aid product discovery in eCommerce

Top tips to aid product discovery in eCommerce

Marketing
 The Overlooked 20% Advantage for Google Shopping Ads

The Overlooked 20% Advantage for Google Shopping Ads

Marketing
 Turn Google Shopping ads into a retail brand-building machine

Turn Google Shopping ads into a retail brand-building machine

Marketing

Multichannel

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Growing conversion through marketing channel optimisation

Growing conversion through marketing channel optimisation

Multichannel
 Key learnings from Black Friday 2023 to help shape your 2024 strategy

Key Learnings From Black Friday 2023 To Help Shape Your 2024 Strategy

Multichannel
 New Retention Reality: Moving away from email with SMS

The New Retention Reality: Why You Need to Go Beyond Email in 2024 (and How)

Multichannel

Payments

View All Payments Posts
Unlocking global growth: Your blueprint for smarter international expansion

Unlocking global growth: Your blueprint for smarter international expansion

Payments
 Improving the customer experience from the checkout and beyond

Improving the customer experience from the checkout and beyond

Payments
 Cost effective strategies to acquire new customers

Cost effective strategies to acquire new customers

Payments

Peak Period

View All Peak Period Posts
No margin for error: How UK merchants can win Q4

No margin for error: How UK merchants can win Q4

Peak Period
 Preparing for Peak 2025: Tips to help retailers prepare

Peak 2025: Tips to help retailers prepare

Peak Period
 eCommerce unwrapped: Key Insights from Christmas and Boxing Day 2024

eCommerce unwrapped: Key Insights from Christmas and Boxing Day 2024

Peak Period

Personalisation

View All Personalisation Posts
From guest to member: encouraging account sign-ups for increased loyalty

From guest to member: encouraging account sign-ups for increased loyalty

Personalisation
 How personalisation and loyalty are shaping the future of eCommerce

How personalisation and loyalty are shaping the future of eCommerce

Personalisation
 Top offers and rewards converting consumers in 2025

Top offers and rewards converting consumers in 2025

Personalisation

Retail Technology

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IMRG Header Image Template (1)

Why Real-Time Price Visibility Is Now Core to Retail Strategy

Retail Technology
 IMRG Header Image Template (1)

SMS marketing for eCommerce: Growing customer usage and top tips

Retail Technology
 IMRG Header Image Template (1)

Mastering Mobile Commerce: Enhancing Apps, UX, and Conversion Strategies

Retail Technology

Returns

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The costly grey zone between returns abuse and fraud

The costly grey zone between returns abuse and fraud

Returns
 Social and environmental initiatives customers expect today

Social and environmental initiatives customers expect today

Returns
 10 top strategies to retain customers in 2025

10 top strategies to retain customers in 2025

Returns

Search & Navigation

View All Search & Navigation Posts
Why website performance defines digital success

Why website performance defines digital success

Search & Navigation
 Top tips to aid product discovery in eCommerce

Top tips to aid product discovery in eCommerce

Search & Navigation
 Combining SEO, Digital PR and CRM to drive sustainable growth

Combining SEO, Digital PR and CRM to drive sustainable growth

Search & Navigation

Smartphone

View All Smartphone Posts
New Retention Reality: Moving away from email with SMS

The New Retention Reality: Why You Need to Go Beyond Email in 2024 (and How)

Smartphone
 IMRG Header Image Template (1)

SMS marketing for eCommerce: Growing customer usage and top tips

Smartphone
 IMRG Header Image Template (1)

Mastering Mobile Commerce: Enhancing Apps, UX, and Conversion Strategies

Smartphone

Sustainability

View All Sustainability Posts
Social and environmental initiatives customers expect today

Social and environmental initiatives customers expect today

Sustainability
 Bracketing: The customer trend that’s costing retailers millions - and how to manage it

Bracketing: The customer trend that’s costing retailers millions – and how to manage it

Sustainability
 ecommerce returns

‘Sustainable’ Ecommerce Returns Aren’t Working — It’s Time for a Circular Approach

Sustainability
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