Black Friday 2018 Consumer Predictions

2018's peak shopping period has arrived in earnest. Those familiar black veils have been draped across the online retail market and stamped with tantalising discounts.

But how are the UK's customers expected to react to this year's event?

Kooomo, in partnership with Atomik Research, have conducted a survey which seeks to provide answers to just that. And so, without further ado:


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