[PODCAST] Black Friday review 2017



In this latest podcast – hosted by IMRG’s strategy and insight director Andy Mulcahy – we provide an early review of what happened over the Black Friday peak, focusing on the period leading into Black Friday week, the day itself plus the weekend and Cyber Monday. Andy is joined by:
  • Paul Barnes, territory director, App Annie
  • Alistair Singer, senior segment manager, ecommerce & international, Barclaycard Payment Solutions
  • John Readman, sales and marketing director, Summit


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