[PODCAST] The Challenges of Black Friday 2018



Online retail sales growth was low in September – up just 7.7%, much lower than the rest of year. Does this suggest that market conditions are going to be tough during the Golden Quarter? What is going to happen this year during the Black Friday peak and what will characterise the key trading periods?

On 18 October 2018, IMRG Strategy and Insight Director Andy Mulcahy sat down with these experts to discuss the latest developments:
• Bobbie Ttooulis, CMO, Group Marketing, GFS
• David Hall, EU Head of Publisher Development, CJ Affiliate by Conversant, Part of Alliance Data Business

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