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[PODCAST] How can you effectively acquire and retain customers?

Podcast

From IMRG

Customer Acquisition and Retention is a reasonably broad topic which also happens to be rather important. Here at IMRG, we've found that retailers sometimes attempt the somewhat gargantuan task of optimising the breadth of their operation to acquire and retain customers, where only one small change can make all the difference.

On 9th April 2019, Andy Mulcahy, IMRG's Strategy and Insight Director, sat down with retail experts to discuss customer acquisition, retention, and advocacy, to enable retailers to effectively optimise their strategies.

On this podcast:
- Nicole Kivel, Head of Criteo Brand and Agency Sales, Criteo
- Peter Jakus, Head of Exponea Academy, Exponea
- Chris Attewell, CEO, Search Laboratory

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