How retailers can make the most of Black Friday 2019

Podcast

From IMRG

A Brexit extension; economic turbulence; flat sales growth in the preceding months: Black Friday doesn't have the whirlwind guarantee it did back in 2014. But even on shakier ground, there are ways to turn the peak trading period into a healthy profit.

On 30th October, Andy Mulcahy, Strategy and Insight Director at IMRG, sat down with Elliott Jacobs, Director, Agency and Commerce Consulting EMEA at LiveArea EMEA, to discuss the upcoming peak period and provide advice for those retailers looking to make the most of the event.

Online retail sales data straight to your inbox - Subscribe to Online Retail Weekly

Join thousands of other Online Retail professionals

Get unique insights straight to your inbox for free, and improve your understanding of online retail. Subscribe to Online Retail Weekly now.

Join thousands of other Online Retail professionals

Get unique insights straight to your inbox for free, and improve your understanding of online retail. Subscribe to Online Retail Weekly now.