[WEBINAR] How to become a data-driven business


From IMRG and Sitecore

We all want to become agile, data-driven marketing machines. However, research shows a significant gap between what shopper assume happens with their data, and what capabilities brands actually have.

In this webinar, Digital Transformation Consultant Paul Fennemore will provide you with concrete advice on ways to overcome the common obstacles to conquering data – legacy tech, data silos, lack of integration and more.

Key takeaways:

  • Understand the common struggles in creating truly personalised customer experiences
  • Get tips on avoiding departmental data silos and creating truly integrated data management
  • Find out some small steps you can do today to help improve your customers experience of your brand.

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Paul Fennemore

Digital Transformation Consultant


Paul has deep expertise in Digital Marketing and Transformation acquired through extensive practical experience coupled with the rigour of applied academic research. Paul cuts through the hype and takes a pragmatic, results driven approach on how to adopt digital marketing, helping organisations achieve optimal business and marketing objectives. He combines his practical expertise with incisive creativity thereby generating real business advantages for his clients.

Andy Mulcahy

Strategy and Insight Director



Andy has worked at the heart of the online retail industry since 2010 – researching and producing reports on trends and developments affecting the sector. During that time, Andy has developed strong knowledge in multiple areas of online retail, with particular expertise in Black Friday. Andy is also a frequent conference speaker and media commentator.

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