Online Retail News In Brief (19 July 2017)


In case you missed them, we’ve pulled together a few online retail news highlights from around the web this week.

Here are some of the latest stories in online retail.

Prime Day revisited

Last week we reported Amazon’s third Prime Day. The 30-hour sales event recorded more transactions between 5am and 9pm on 11 July than the previous two Prime Days. There were 538,650 transactions in the hour of 8pm-9pm, Retail Week reports.

According to Maru/eDR, 39% of shoppers considered making a Prime Day purchase, which is an increase of 20% from Prime Day 2016.

Chatbot lipstick

Estee Lauder has launched an augmented reality (AR) and chatbot function compatible with Facebook Messenger. The tool uses augmented reality to let online shoppers ‘try on’ different shades of lipstick. This launch expands upon the similar AR offering which the retailer introduced on its website in May of 2017.

Image source: The Drum

The tax man cometh (but from which direction?)

Retail Gazette has reported that the Treasury remains committed to linking business rates to the Consumer Price Index (CPI), rather than the Retail Price Index (RPI). The Treasury has suggested that the decision will save retailers £250 million.

Inflation falls in June

The BBC has announced ONS figures which show a surprising drop in inflation. June’s figure was 2.6%, down from May’s 2.9%. However, this is largely linked to a decline in the price at petrol pumps, while prices of furniture and household goods as well as food and non-alcoholic beverages were up.

Fake or Fendi?

According to Retail Gazette, US company Entrupy has secured USD $2.6 bn funding for technology which can scan goods for authentication. Users can take a reading, and send the scan via a smartphone app.

Through the use of material analysis and algorithms, the device is said to authenticate items within seconds, with a 96.4% success rate.

The GDPR buffet

SAS research suggests that almost half of UK shoppers intend to exercise their rights under the new GDPR rules, and 33% said they would ask retailers to stop using their data for marketing purposes.

  • 64% were pleased with the right to access their information
  • 62% welcomed the right to be forgotten
  • 56% object to the use of data for marketing or profiling

Though at the same time, 41% expressed a willingness to share basic demographic information, and 19% said they’d be happy to provide information about their hobbies and lifestyle if it meant access to exclusive deals and other privileges.

At our recent IMRG Personalisation Through Segmentation Forum, which we hosted with Conversant Media, we learnt that personalisation can play a role in making GDPR easier to implement.

Adventures overseas

PPRO group has published a list of the top territories for opportunities for British online retailers. Take a look at the list on Retail Times.

Should some of those take your fancy, our sister company eCommerce Worldwide has a selection of cross-border country guides available, free of charge.

Plastic surcharges banned

As of January next year, business will no longer be allowed to charge shoppers for paying by card, the BBC reports.

The EU directive bans surcharges on Visa and Mastercard, but the UK government has extended the ban to American Express and PayPal.

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