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The Importance of Single Customer View

From IMRG Fashion Connect 2017

 

In this video from our Fashion Connect 2017, Ben Mercier from White Stuff, and Jamie Merrick from SalesForce talk about the importance of Single Customer View and how it enables them to understand the customer behaviour across their distribution channels and better segment and market to them with a more personalised approach. 

 

 

 

 




 

 

 

 

 




 

 

 

 

 

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