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Online Retail Performance - Christmas and Black Friday Review 2018

Get online retail sales performance insights and analysis from the most important shopping period of the year

Black Friday 2018 was a very interesting event, probably the most disruptive and confusing one since 2014. 

So what did we learn this year, and where does it go from here? 

Get a comprehensive analysis of online retail sales performance during the peak period in 2018, backed by extensive sales data provided directly to IMRG by more than 210 leading retailers.

You will learn:

  • Which dates we now term as the 'peak' period
  • Overall Christmas trading performance
  • Lessons from Black Friday 2018
  • Predictions for the future


This report is supported by IBM.

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