Amplience
- Address
- 1-5 Curtain Road, London, EC2A 3JX
- Phone
- +44(0)20 7183 2860
- marketing@amplience.com
- Web
- http://www.amplience.com
About
Amplience powers retail engagement at scale.
The Amplience platform signals the end of today's content production and publishing bottlenecks, accelerating processes and transforming assets into reusable, highly engaging digital content that can be delivered consistently across every customer segment, channel and locale. With Amplience, retailers finally have the velocity of continuously fresh content required to convert customers at every point of inspiration, driving higher sales and productivity --all without scaling up the team. More than 200 of the world's leading brands, including Argos, Mulberry, Otto.de, Iceland and Missguided benefit from Amplience's specialized digital shopping expertise. For more information, visit www.amplience.com.Uploaded Content
The Golden Quarter of retail: how to plan a successful content strategy
19/10/2018
The Golden Quarter has officially started and is widely seen as the most lucrative time of the year for the majority of retailers. Retailers start preparations for the peak seasonal trading period from October to December well in advance, but with more and more shopping days popping up in these months, planning a cohesive strategy is increasingly challenging. In an era where content is king, a retailer’s content strategy must deliver to secure gold. Below are the best ways to turn a tidy profit at the close of the year. Let’s jump in....
Optimising content for mobile: Best lessons for home improvement retailers
03/09/2018
Home improvement retailers' content is not universally discoverable, and in some cases, it’s downright difficult to find, particularly on mobile. In this blog, we’ll delve into the opportunities which mobile platforms afford, and where retailers are falling flat. Let’s get to it....
Why you should focus on storytelling to engage your omnichannel shoppers
31/07/2018
To be expert in the art of storytelling is to know how to engage an audience. Storytelling has always been used to command attention and impart information. It is often designed to spur a specific reaction, often emotional. Now that customers shop across multiple channels, delivering personalised shopping experiences which are consistent with brand has become ever more challenging. Read on to discover the case for storytelling in the digital space....
How retailers can score a hat trick this World Cup
22/06/2018
To capitalise on the biggest sporting event of the year, a retailer has to think like a football manager. They must analyse the competition, come up with a strategy for every eventuality and know an open goal when they see one. In short, to win the retail World Cup, brands need to go in with their own playbook....
What Generation Z expects from the online retail experience
04/06/2018
If you think you’ve begun to understand Millennials, then good news — there’s another generation of shoppers to get your head around. Generation Z (defined loosely as those born after 1995) are digital natives with their own preferences, own habits, and increasing spending power. Fortunately, it’s not hard to accommodate the needs of Generation Z in your ecommerce offering. Read on to learn how to cater to Generation Z in online retail....
Product hero images: What your mobile shoppers need and want from them
28/02/2018
The product hero image pops up at a crucial moment in a customer’s potential conversion from browser to buyer. However, getting product hero images right has long proven a challenge for online retailers, especially on mobile channels. This article will examine what shoppers need and want from product images on mobile, and discuss how to make sure your shot are ready....
How To Use Content In Online Retail
21/03/2017
After a brief resurgence in high street spending during the holidays, online retail looks set to continue its rise to dominance. The investment that retailers have put into their online systems is quickly paying off. However, online clothing retail still lags behind. This article will look at how creative and intelligent use of content in online retail can help you encourage customer loyalty and drive new and repeat sales for your online business....
5 Trends That Will Change Online Retail in 2017
31/01/2017
How can online retailers meet the demands of today’s demanding shoppers? With new technologies such as “See now, buy now”, social shopping, contactless payments, and the Amazon Dash button, advancements in this space have come thick and fast. This article will explore the trends that will change online retail in 2017....
31/07/2015
Discover how DFS were able to increase customer engagement levels by 66% using the Amplience Big Content Platform...
Shop Direct case study - Amplience
31/07/2015
Read how Shop Direct were able to increase their site agility and publication speed using the Amplience Big Content Platform....
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