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People-Centric Analytics: Why Online Retailers Should Use It

People-Centric Analytics: Why Online Retailers Should Use It


The multi-device path to purchase means it’s not enough to have a presence across devices – a mobile-enabled website and high-functioning app. How do you build all these components to work together to create a single, seamless experience for a customer who wants to grab any device and pick up a shopping trip right where he or she left off?...

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