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Retail Nowcasting

Retail Nowcasting

26/05/2020

Kaiasm are focused on finding the ‘now’ in the nowcasting. Pivoting the strategic to be the tactical. Only a fool would pretend today that demand in existing retail categories is knowable six months down this particular line. What we do know is that demand predicts purchase by a few weeks; this doesn’t seem to have changed....

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