Kooomo works with world-renowned businesses to increase online revenue by an average of 20% by combining our expertise and next-generation platform with a proven and affordable digital commerce cloud solution. Kooomo powers over 1 billion transactions for customers worldwide, including Morrisons, Nutmeg, Havaianas, Butlers Chocolates, Avoca, CP Company, Miss Bikini, and Blauer USA to name but a few. With a flexible revenue-share model, we’re all driven to succeed. Our extensive partner ecosystem, with world-class technologies, ensures businesses are future proofed to keep up with the evolving digital commerce landscape. Kooomo has been recognised by Gartner for Digital Commerce every year since 2015. If you’d like to learn more, check out www.kooomo.com
Black Friday 2019 - What did we learn?
09/12/2019
The Black Friday and Cyber Monday weekend is one of the most significant shopping events of the year and early reports are implying that 2019’s event was a lucrative one for retailers. In this blog, we take a look at the results and what we learned from Black Friday and Cyber Monday 2019....
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Taking control of your customer experience and why you should follow Nike
29/11/2019
Why you should consider the D2C approach and why brands like Nike, a household name worldwide, want to have greater control of their brand and user experience and so have made the decision to dump platforms such as Amazon and concentrate on their own ecommerce store....
5 Ways Retailers Can Futureproof the Online Checkout Process
09/09/2019
How can merchants make sure that their checkout process is primed for conversions, not just today, but for the somewhat (un)foreseeable future?...
Personalisation in eCommerce - What Customers DON'T Want
07/08/2019
Personalisation isn't using the shopper's first name in marketing emails, or naming them in a pop-up as soon as they land on your website. That's less engagement tactics, and more Big Brother. In this blog, Kooomo discuss the other personalisation pitfalls which retailers should avoid at all costs....
The biggest mistake retailers make when it comes to cross-border ecommerce in Europe
22/07/2019
Expanding your product offering into Europe really can’t be a slapdash job if you’re hoping to take a significant piece of that multi-billion-euro pie. Here are the pitfalls to avoid....
Belief-driven buying: Why brands NEED to stand for something
03/06/2019
The belief-driven buying movement is gaining serious momentum, and it’s something that brands simply can’t afford to turn a blind eye to. Kooomo addresses the trend head-on....
Member Blog Post: Upcoming Webinar: Understanding European Payment Methods and VAT for Cross Border eCommerce
23/05/2019
Kooomo's 'Winning eCommerce Strategies' webinar series continues with an in-de...
5 Metrics That REALLY Matter in eCommerce (and 5 That Don’t)
24/04/2019
If your metrics aren’t telling the story of how your customers are behaving and how your business is ultimately performing as a result, chances are, they probably aren’t worth measuring in the first place! Here are 5 metrics that really matter when it comes to ecommerce....
How to create a winning strategy for global expansion
25/03/2019
The opportunity for retailers to scale their businesses through global expansion is nothing short of immense. Looking overseas is well worth the while for retailers looking to expand, and in this blog, we'll highlight the core things which need to be remembered when going international. Let's jump in....
Will experience-led ecommerce save the high street?
22/02/2019
There’s no doubt about it - experience-led ecommerce is a model that businesses should be embracing immediately, if not sooner. But is it going to be the key to saving the high street? Well, no. There's more to it than that....
The Dos and Don'ts of Using Online Marketplaces
09/01/2019
Listing your products on massive online marketplaces such as Amazon can represent a significant boon for your company, but it also carries with it a number of easily-avoidable mistakes. Here are the dos and don'ts when using online marketplaces....
The 3 things all retailers need to be doing now to be ready for Black Friday 2018
02/10/2018
91% of UK retailers ran Black Friday promotions last year. So, it’s safe to say that if you don’t have an offer for your customers that’s ready to go live on November 23rd, you’re missing a massive opportunity to sell. With just weeks to go before the shopping period that is forecast to top 2017’s record-breaking online spending of £1.8 million per minute, we’re sharing the three things all retailers need to do now to be ready for Black Friday....
How to Keep Shoppers Interested When Free Shipping Isn’t an Option
16/08/2018
Free shipping doesn’t have to be the be all and end all for your online store. As it turns out, there are plenty of ways that you can crank your shipping options up a gear to satisfy your customers, without having to bump up the sale price of your products. The key lies in the way you frame your shipping policy to give your customers perceived value. Here are some alternatives to free shipping that you can implement into your digital commerce strategy....
The one thing retailers can offer their customers that Amazon can't
23/07/2018
Let’s be honest - can online retailers ever really compete with Amazon? Of course, they can follow all the tips and tricks in any of the countless online articles on how to ‘one-up’ Amazon, but when it comes down to brass tacks, the reality is this... there is no competition. Rather than focussing on trying to compete with Amazon, retailers should be working on differentiating themselves from Amazon. But how, exactly?...
8 features of the best click and collect offerings
01/06/2018
There’s no question or doubt — implementing click and collect as part of your ecommerce strategy can have a monumental effect on your overall customer experience. And that can be monumental ‘good’ or monumental ‘bad’, by the way. This article will share eight ways offer the best click and collect customer experience....
5 sure-fire ways to make your product pages convert
16/04/2018
The ecommerce product page. Arguably the most important page on your entire website. Why? Because it’s where the magic happens. Here are the 5 golden rules for keeping your product pages in tip top shape....
5 reasons your customers aren't buying on mobile
12/03/2018
The statistics say that although mobile claimed more web sessions than desktop in 2017 (52% mobile versus 36% desktop and 12% tablet), desktop still generates 61% of online revenue. But that doesn’t mean that brands should hang up their hats and accept that their e-shops will only be visited on mobile for ‘research’ purposes. In reality, there are likely some simple reasons as to why customers aren’t buying your products through mobile. This article explains those....
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